Category: GameOn Affiliates

We’re Recruiting – iGaming Digital Sales & Marketing Executive

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Digital Sales & Marketing Executive – £23k-£30k (dependent on experience) plus bonus

A small, but thriving digital marketing agency catering the online gambling market is growing and looking for a hungry, target driven digital sales and marketing executive with a broad range of talents for a multi-function role. The chosen candidate will be assigned responsibility for managing existing and new client relationships, entailing the recruitment and management of affiliate partners in the iGaming sector, and assisting the Directors in acquiring new clients to grow the business. The role will be based in a new office in Tonbridge, Kent and reporting directly into the Company Director based there. This is an excellent opportunity for candidates seeking to rapidly develop their career in a fast-paced, exciting industry.

Main responsibilities of a Digital Sales & Marketing Executive:

• Build close working relationships with the affiliate program clients and top tier affiliates.
• Grow the company’s client base by identifying new managed and software licensee partners and other opportunities.
• Identify, evaluate, propose and launch initiatives and campaigns to drive client customer acquisition through the affiliate channel with the aim of developing best in class programs.
• Work closely with the Directors to ensure project deliveries are to a high standard and on time.
• Work closely with the Directors to ensure client affiliate programs are managed to a high standard.
• Review & propose recommendations on current activity, commission terms & affiliate portfolio to maximise campaign performance.
• Negotiate and review commercial arrangements with affiliates on behalf of clients with regards to campaign delivery and performance.
• Actively contribute to ‘Ideas generation’ with a view to enhancing and developing a best in class digital offering.
• The role will involve travel to relevant iGaming industry events, in the UK and mainland Europe.

Must haves of a Digital Sales & Marketing Executive:

• Fundamental ability to self-start, work in a small team, multitask and work to deadlines
• Ability to analyse performance data and metrics and confidence in making decisions regarding campaign direction based on insight
• Excellent interpersonal skills, numerical analysis and communication skills
• Capability to manage projects to ensure delivery of multiple / overlapping streams of work
• Ability to learn quickly and get “stuck in”
• Strong commercial focus
• Previous sales experience
• A degree or relevant qualification

Desirables of a Digital Sales & Marketing Executive:

• Good understanding and experience of managing affiliate programs
• Previous experience in the online gambling industry
• Previous business development experience
• Previous agency account experience

Email your CV and covering letter to tom@gameon.im to apply

Barcelona Affiliate Conference 2011

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This time next week, I will be in (hopefully) sunny Barcelona for the renewed Barcelona Affiliate Conference. Three years on from the last affiliate conference in Barcelona and I am really looking forward to going back. The last one was an experience I’ll never forget – from near-miss muggings, to wine and beers on the Media Hut yacht (Karl Dukes – where are you!?!), to the most awesome iGaming bar crawl in (hazy) memory, organised by my now business partners, Esther and Sarah from GameOn Marketing, and Justina Cruickshank, then of Marmalade, now of the new bingo operation Blushbomb. Here are some of the photos from that blurry night. And yes, I am drunk in all of them.

Given that there is no football to go and see this year (FC Barcelona are away at Sociedad on the Saturday), I’ll be knuckling down to some serious and some not-so-serious meetings with affiliates and operators alike to do some cracking deals. If you would like to meet up at the Barcelona Affiliate Conference, please drop me a mail!

The Futility of an Affiliate Manager’s existence

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I’ve just had a Skype messenger conversation with an affiliate manager. He sold me the affiliate program pretty well and in fairness, without analysing every term and condition, it all seemed to be pretty nicely done as an offering. The notable downsides are that the software is Rival (clearly in a bit of a mess right now) and moreover, the casino really isn’t up to scratch. I mean, the screenshot from the bottom right corner of this casino’s homepage below goes some way to illustrate why I couldn’t possibly happily refer an affiliate to this guy.

Poor Affiliate Manager

I feel for good casino affiliate managers who just don’t have the right product to sell, and don’t have people in other departments pulling their weight making sure what they do is spot on too. In my opinion there are now far fewer respectable, top quality online gaming destinations than there are good, upstanding affiliate managers. How in God’s name is this poor guy going to get decent traffic to this casino and make ends meet? Surely whoever decided to launch this royalclubcasinoclubgamesvegascluborsomethinglikethat.com really should have made sure that the latest winners and progressive jackpot feeds were working and that his website manager knew HTML before putting the site live AND before he forced his affiliate manager out to get hold of traffic. #failing

GameOn Affiliates shortlisted for EGR B2B Awards 2011

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GameOn Affiliates has been shortlisted for two awards at the upcoming eGaming Review B2B Awards 2011. The affiliate marketing agency, which specialises in outsourced affiliate management, is up for both the Acquisition Partner of the Year and Services Rising Star of the Year awards, alongside sister agency GameOn Marketing in the latter category.

The EGR B2B Awards take place at Chelsea Football Club on 3rd May 2011 on the first night of this year’s EGR Live conference at Stamford Bridge.

GameOn Affiliates signs CasinoLuck and Global Live Casino

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GameOn Affiliates has added Net Ent-powered brand CasinoLuck.com and Vuetec white label, GlobalLiveCasino.com to its growing list of affiliate program partners. GameOn Affiliates will be working with both brands to grow their affiliate networks and player numbers across Europe.

Tom Galanis, Director, GameOn Affiliates, said: “We’re delighted to have been chosen by both CasinoLuck and Global Live Casino to manage their affiliate programs. Both casinos offer a variety to players and affiliates alike and we are excited about promoting the brands to our contacts. It sees us working, once again, with Income Access and I cannot wait to get started.”

GameOn Affiliates offers Outsourced Affiliate Management services to online gaming clients, such as CasinoLuck and Global Live Casino.

BoogieBet launching on PartnerMatrix

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GameOn Affiliates‘ partner BoogieBet, operating off the OddsMatrix and Net Entertainment platforms, is one of the first operators to adopt EveryMatrix’s affiliate management software, PartnerMatrix.

GameOn Affiliates consulted in the development of PartnerMatrix and the system offers fantastic reliability and accuracy to affiliates and licensees. PartnerMatrix unites the functionality of a solid affiliate reporting system with BanaMatrix, EveryMatrix’s fantastic banner creation and serving tool.

Eric Yonce, CEO of BoogieBet said “The power of the PartnerMatrix software gives us the confidence to use it for all our online marketing and affiliate campaigns. We are excited about using live odds and fixtures in our dynamic sports betting banners and attract new players across all of our products.”

BoogieBet is the latest partner to receive GameOn Affiliates’ affiliate management service. Newly live, the BoogieBet Affiliate Program launches officially at LAC 2011 at the end of January with a unique, invite only experience for a number of leading sports and casino affiliates – an exclusive Limo trip to Nike Town on Oxford Circus to design personalised training shoes with Nike iD.

Tom Galanis, Director, GameOn Affiliates, is hugely excited about working with both BoogieBet and PartnerMatrix. “Having been involved in the development of PartnerMatrix, we have witnessed the system’s progression towards an industry-leading reporting tool. BoogieBet have made a wise choice in working alongside EveryMatrix and we are incredibly excited by the prospect of launching the BoogieBet Affiliate Program in style at the London Affiliate Conference with an exclusive trip to Nike Town.”

Hippodrome Casino

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I’m working on an exciting project at the moment with the Hippodrome Casino, currently in development in both an on and offline sense. If your recollection of the Hippodrome is of a dingy, black wall clad single storey nightspot often seen as a last resort to those of questionable drinking age, prepare to be blown away.

Simon and Peter Thomas, founders of Beacon Bingo, have invested significant amounts into an astonishingly large site right on the corner of Leicester Square. I was given a tour of the site, and it is still a building site at this stage, and I was staggered at how much premium real estate was previously unused in such a central London location. Being a bit of a grumpy, ageing cynic, not a great deal excites me, but having viewed the plans and the site, I am looking forward to the task at hand – and that is helping to prove to the Genting’s of the world that it is possible to harmonise a successful land-based casino with an online offering, and making the two work for affiliates in particular.

Hippodrome Casino aims to become the number one gaming venue in London and with a walk-by audience of over 1 million people per week, you can well imagine that becoming the case pretty quickly. We will be working on systems to ensure that affiliates can not only gain credit for any offline play their recruited online players partake in, but also to create a full circle approach that will see them gain use of the land-based facility to recruit to and retain their player base. Not the easiest of tasks, but later this month I’m giving a select group of leading casino affiliates the opportunity for a sneak peak at the venue and help them envisage what this opportunity holds for them.

The Hippodrome Casino is due to open in the Summer of 2011, with the online product preceding it in the next few months.

Budapest Affiliate Conference

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GameOn Affiliates will be attending the Budapest Affiliate Conference from 7th-10th October. We will be there representing our clients, CAI Games, Yower.com, ApostoGano, ApostouGanhou, BetMotion and Copacabana Poker. Affiliates are invited to arrange meetings in order to secure conference special deals with our partners.

Get in touch to set up a meeting or to join us at the Hungary v San Marino Euro 2012 Qualifier or visit GameOn Affiliates to find out more about us.

The Budapest Affiliate Conference is an affiliate expo and conference run by iGaming Business. It will be held at the SYMA Centre in Budapest. BAC 2009 was a huge success for GameOn Affiliates and the industry in general, being the first gaming affiliate conference to take place in the growing Eastern European market.

1600 delegates are expected to attend the Budapest Affiliate Conference this year, with 70% of those being affiliates keen to arrange deals with leading affiliate programs.

Meet up with GameOn Affiliates and get a free CAI Games branded pack of cigarettes! We will also be attending the Hungary v San Marino Euro 2012 Qualifier on Friday 8th October. Any affiliates wishing to come along, please get in touch and we can arrange your ticket!

GameOn Affiliates running Partners Only Affiliate Program

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Having worked alongside Vision Media Services to set up the LATAM facing affiliate program, PartnersOnly.com, GameOn Affiliates has now taken over the affiliate recruitment and management for the program.

Tom Galanis, Director of GameOn Affiliates, said: “The Latin and South American markets have become increasingly attractive to global affiliates as payment processing has now become less of a minefield. PartnersOnly is one of the few dedicated LATAM gaming affiliate programs out there, and arguably the one offering the most in terms of revenue share from an affiliate standpoint. Vision Media have done a fantastic job securing and continuing to grow a wide range of payment options for players making their sites Copacabana Poker, Betmotion, Apostogano and Apostouganhou Sports, Casino, Bingo and Slots remarkably accessible to the huge Portuguese and Spanish speaking markets in South and Central America. I am looking forward to this incredibly exciting challenge”.

Vision Media Services operates the sites Copacabana Poker (English, Spanish, Portuguese), Betmotion (English), Apostogano (Spanish) and Apostouganhou (Portuguese).

GameOn Affiliates helps to launch Partners Only!

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GameOn Affiliates, the leading iGaming outsourced program management agency, is set to assist in the launch of the PartnersOnly! affiliate program on behalf of Vision Media, which will service Latin American facing brands, CopacabanaPoker.com, BetMotion.com, ApostóGanó.com and ApostouGanhou.com.

Speaking about working on the launch, GameOn Affiliates Director, Tom Galanis said: “Online gaming has a new focus and that is Latin America. Affiliates have longed for the opportunity to tackle Brazil, Argentina, Chile and so on, but given the linguistic and cultural complexities involved, have struggled to make it work with global brands and affiliate programs, even with local partners on the ground. I am incredibly excited about what we’re doing with Partners Only and I am certain both the program and the targeted gaming products will allow affiliates from across the world access to the tools required to crack Latin and South America”.