Welcome to my blog! Here I cover the latest happenings of the iGaming industry, with a particular focus on affiliate marketing. You may also bear witness to various other ramblings on areas such as politics, current affairs and sport.
My name is Tom Galanis, and I am an iGaming Marketing Consultant. I was born and raised in South East England and via Leeds, London and the South of Spain, I now find myself back home with my wife Rachel and two daughters in the Garden of England.
Since 2005, I have led the strategic and operational development and management of over 30 affiliate programmes for companies as illustrious as bet365, Betsson Group, GVC Ladbrokes Coral, Bet Victor and the Rank Group. I operate a selection of companies in the iGaming industry specialising in the affiliate market. I serve as iGaming Marketing Consultancy TAG Media’s principal consultant and oversees day-to-day operations of the business.
Alongside consultancy services, TAG Media provides affiliate business development services to European operators and recently launched its own affiliate publishing division in the United States, with flagship sites US-Odds.com and RegulatedOnlineCasinos.com.
I am also the Managing Director of First Look Games, a marketing tech platform that connects game developers with affiliates, which picked up the coveted Best Innovation at the 2019 iGB Affiliate Awards.
Additionally, I also have the privilege of being the Course Director at the Affiliate Management Academy, having been responsible for training over 100 executives, managers, directors and business owners in how to successfully grow an affiliate programme and thrive on a personal level in doing so.
In 2020, I launched the Cerberus Network, an affiliate network association aiming to protect the interests of its affiliate members, the industry and the customers it serves by promoting social responsibility, compliance and the creation of a safer gambling environment.
I have contributed to industry discussion in the industry press and at conferences all over Europe and the United States and have been inducted in to Global Gaming Business’ 40 Under 40 class in 2015.