Barcelona Affiliate Conference 2011

This time next week, I will be in (hopefully) sunny Barcelona for the renewed Barcelona Affiliate Conference. Three years on from the last affiliate conference in Barcelona and I am really looking forward to going back. The last one was an experience I’ll never forget – from near-miss muggings, to wine and beers on the Media Hut yacht (Karl Dukes – where are you!?!), to the most awesome iGaming bar crawl in (hazy) memory, organised by my now business partners, Esther and Sarah from GameOn Marketing, and Justina Cruickshank, then of Marmalade, now of the new bingo operation Blushbomb. Here are some of the photos from that blurry night. And yes, I am drunk in all of them.

Given that there is no football to go and see this year (FC Barcelona are away at Sociedad on the Saturday), I’ll be knuckling down to some serious and some not-so-serious meetings with affiliates and operators alike to do some cracking deals. If you would like to meet up at the Barcelona Affiliate Conference, please drop me a mail!

GameOn Affiliates shortlisted for EGR B2B Awards 2011

GameOn Affiliates has been shortlisted for two awards at the upcoming eGaming Review B2B Awards 2011. The affiliate marketing agency, which specialises in outsourced affiliate management, is up for both the Acquisition Partner of the Year and Services Rising Star of the Year awards, alongside sister agency GameOn Marketing in the latter category.

The EGR B2B Awards take place at Chelsea Football Club on 3rd May 2011 on the first night of this year’s EGR Live conference at Stamford Bridge.

GameOn Affiliates signs CasinoLuck and Global Live Casino

GameOn Affiliates has added Net Ent-powered brand CasinoLuck.com and Vuetec white label, GlobalLiveCasino.com to its growing list of affiliate program partners. GameOn Affiliates will be working with both brands to grow their affiliate networks and player numbers across Europe.

Tom Galanis, Director, GameOn Affiliates, said: “We’re delighted to have been chosen by both CasinoLuck and Global Live Casino to manage their affiliate programs. Both casinos offer a variety to players and affiliates alike and we are excited about promoting the brands to our contacts. It sees us working, once again, with Income Access and I cannot wait to get started.”

GameOn Affiliates offers Outsourced Affiliate Management services to online gaming clients, such as CasinoLuck and Global Live Casino.

Fairway Charity Golf Tournament announced for iGaming SuperShow

Thursday 17th February 2012, LONDON – Fairway Casino is delighted to announce that it will host the Fairway Charity Golf Open taking place on Tuesday 24th May 2011, at the prestigious K Club Golf Resort which is situated just forty minutes from Dublin City Centre.

Twenty five teams will tee off at 11am on The Palmer Ryder Cup Course, internationally recognised as one of Europe’s finest Championship Courses. This course hosted the 2006 Ryder Cup, adding further kudos to this fantastic fundraising event.

The Fairway Charity Golf Open has partnered with the Children First Foundation, a charity that works with disadvantaged families throughout Ireland. All donations and funds raised by the Golf Open will be donated to this charity which operates three services; Counseling, An Intervention Programme and a Graduate Programme where “individuals of good fortune commit to children of misfortune”.

Gian Perroni, Affiliate Programme Director at http://www.FairwayCasino.com, said “The Fairway Charity Golf Open has been arranged in association with the iGaming SuperShow taking place in Dublin on 24th-26th May 2011. This is the perfect opportunity for keen golfers, whether they are avid or fair weather players, to get involved and entertain clients. It will be a fun day out and a perfect addition to what is set to be the biggest gaming show of the year. Our goal is to help raise much needed funds for a respected charity while providing the gaming community with the opportunity to give while enjoying great networking.”

A variety of sponsorship packages are available and a celebrity host will be announced in the coming months. For more information on how to become a sponsor and to register your team, please contact Esther@GameOn-Marketing.com

ENDS

For Further Information:
Esther Cochrane, GameOn Affiliates Limited e: Esther@GameOn-Marketing.com

About Fairway Casino: Fairway Casino is an online live dealer casino powered by Visionary iGaming software. Launched in 2010, the casino has quickly gained a reputation as one of the most trusted online casinos as it offers their patrons the opportunity to play roulette, blackjack and baccarat all dealt live, on camera, by professionally trained dealers. www.FairwayCasino.com
About Children First: The Children First Foundation operates an outreach program for families and children all over Ireland, particularly in urban areas. Their goal is to help children break free of the poverty trap by providing support through education until employment. www.childrenfirst.ie

BoogieBet launching on PartnerMatrix

GameOn Affiliates‘ partner BoogieBet, operating off the OddsMatrix and Net Entertainment platforms, is one of the first operators to adopt EveryMatrix’s affiliate management software, PartnerMatrix.

GameOn Affiliates consulted in the development of PartnerMatrix and the system offers fantastic reliability and accuracy to affiliates and licensees. PartnerMatrix unites the functionality of a solid affiliate reporting system with BanaMatrix, EveryMatrix’s fantastic banner creation and serving tool.

Eric Yonce, CEO of BoogieBet said “The power of the PartnerMatrix software gives us the confidence to use it for all our online marketing and affiliate campaigns. We are excited about using live odds and fixtures in our dynamic sports betting banners and attract new players across all of our products.”

BoogieBet is the latest partner to receive GameOn Affiliates’ affiliate management service. Newly live, the BoogieBet Affiliate Program launches officially at LAC 2011 at the end of January with a unique, invite only experience for a number of leading sports and casino affiliates – an exclusive Limo trip to Nike Town on Oxford Circus to design personalised training shoes with Nike iD.

Tom Galanis, Director, GameOn Affiliates, is hugely excited about working with both BoogieBet and PartnerMatrix. “Having been involved in the development of PartnerMatrix, we have witnessed the system’s progression towards an industry-leading reporting tool. BoogieBet have made a wise choice in working alongside EveryMatrix and we are incredibly excited by the prospect of launching the BoogieBet Affiliate Program in style at the London Affiliate Conference with an exclusive trip to Nike Town.”

CasinoCreed launches

GameOn Affiliates’ partner CBN Gaming has launched CasinoCreed.com, which incorporates CBN Gaming’s real casino platform, streamed live from the Regent Casino in Bucharest, Romania, with leading RNG games from Microgaming.

GameOn Affiliates will be running CasinoCreed Affiliates on behalf of CBN Gaming and Director, Tom Galanis, cannot wait to push the brand out to the affiliate market. “CBN Gaming’s product really is top notch. I have seen live casino products enter the space and not really have the impact they might have. Uniting such a great concept with the ever popular Microgaming platform will provide affiliates with a high quality game offering to push to players”.

CasinoCreed Affiliates has recently launched on the NetRefer platform offering affiliates up to a 50% revenue share and a full suite of marketing tools to open up the doors of the Regent Casino to their player base.

Hippodrome Casino

I’m working on an exciting project at the moment with the Hippodrome Casino, currently in development in both an on and offline sense. If your recollection of the Hippodrome is of a dingy, black wall clad single storey nightspot often seen as a last resort to those of questionable drinking age, prepare to be blown away.

Simon and Peter Thomas, founders of Beacon Bingo, have invested significant amounts into an astonishingly large site right on the corner of Leicester Square. I was given a tour of the site, and it is still a building site at this stage, and I was staggered at how much premium real estate was previously unused in such a central London location. Being a bit of a grumpy, ageing cynic, not a great deal excites me, but having viewed the plans and the site, I am looking forward to the task at hand – and that is helping to prove to the Genting’s of the world that it is possible to harmonise a successful land-based casino with an online offering, and making the two work for affiliates in particular.

Hippodrome Casino aims to become the number one gaming venue in London and with a walk-by audience of over 1 million people per week, you can well imagine that becoming the case pretty quickly. We will be working on systems to ensure that affiliates can not only gain credit for any offline play their recruited online players partake in, but also to create a full circle approach that will see them gain use of the land-based facility to recruit to and retain their player base. Not the easiest of tasks, but later this month I’m giving a select group of leading casino affiliates the opportunity for a sneak peak at the venue and help them envisage what this opportunity holds for them.

The Hippodrome Casino is due to open in the Summer of 2011, with the online product preceding it in the next few months.

Budapest Affiliate Conference

GameOn Affiliates will be attending the Budapest Affiliate Conference from 7th-10th October. We will be there representing our clients, CAI Games, Yower.com, ApostoGano, ApostouGanhou, BetMotion and Copacabana Poker. Affiliates are invited to arrange meetings in order to secure conference special deals with our partners.

Get in touch to set up a meeting or to join us at the Hungary v San Marino Euro 2012 Qualifier or visit GameOn Affiliates to find out more about us.

The Budapest Affiliate Conference is an affiliate expo and conference run by iGaming Business. It will be held at the SYMA Centre in Budapest. BAC 2009 was a huge success for GameOn Affiliates and the industry in general, being the first gaming affiliate conference to take place in the growing Eastern European market.

1600 delegates are expected to attend the Budapest Affiliate Conference this year, with 70% of those being affiliates keen to arrange deals with leading affiliate programs.

Meet up with GameOn Affiliates and get a free CAI Games branded pack of cigarettes! We will also be attending the Hungary v San Marino Euro 2012 Qualifier on Friday 8th October. Any affiliates wishing to come along, please get in touch and we can arrange your ticket!

GameOn Affiliates running Partners Only Affiliate Program

Having worked alongside Vision Media Services to set up the LATAM facing affiliate program, PartnersOnly.com, GameOn Affiliates has now taken over the affiliate recruitment and management for the program.

Tom Galanis, Director of GameOn Affiliates, said: “The Latin and South American markets have become increasingly attractive to global affiliates as payment processing has now become less of a minefield. PartnersOnly is one of the few dedicated LATAM gaming affiliate programs out there, and arguably the one offering the most in terms of revenue share from an affiliate standpoint. Vision Media have done a fantastic job securing and continuing to grow a wide range of payment options for players making their sites Copacabana Poker, Betmotion, Apostogano and Apostouganhou Sports, Casino, Bingo and Slots remarkably accessible to the huge Portuguese and Spanish speaking markets in South and Central America. I am looking forward to this incredibly exciting challenge”.

Vision Media Services operates the sites Copacabana Poker (English, Spanish, Portuguese), Betmotion (English), Apostogano (Spanish) and Apostouganhou (Portuguese).

GameOn Consultants Limited launches

LONDON, UK – 6th May 2010 – GameOn Marketing Limited and GameOn Affiliates Limited will today see the launch of GameOn Consultants Limited (GameOn Consultants).

GameOn Consultants is a “one stop shop” that offers operators practical assistance and advice on all aspects of running a casino, poker, sports, bingo, live casino and soft games operation.

With more than 35 years of combined experience within igaming that spans every sector of the industry, GameOn Consultants will offer a wide range of services from advice and assistance with implementation of products and licensing, sourcing and managing white label solutions; developing product set up requirements, devising bonus and loyalty strategies, fraud and risk analysis and a full CRM service.

GameOn Consultants will also manage all online aspects of a client’s product offering from domain registration and management, to website design and search engine marketing (PPC/SEO).

Commenting on the launch, Darren Wyatt, Director of GameOn Consultants said, “GameOn Consultants has the expertise and dynamism required to make a really exciting impact within the igaming space. The new company will sit alongside GameOn Marketing and GameOn Affiliates, both of which represent some of the leading names in igaming – a testament to the strength of the brand – something we are incredibly proud to be part of.”

Sarah Jones, Director of GameOn Marketing and GameOn Affiliates said, “We are constantly striving to find new ways of giving additional value to an industry that we are extremely passionate about. GameOn Consultants is such an exciting opportunity and I truly believe that we now have the capacity to assist any company within online gaming with any request.”

To find out more, please go to www.GameOn-Consultants.com