GameOn Affiliates helps to launch Partners Only!

GameOn Affiliates, the leading iGaming outsourced program management agency, is set to assist in the launch of the PartnersOnly! affiliate program on behalf of Vision Media, which will service Latin American facing brands, CopacabanaPoker.com, BetMotion.com, ApostóGanó.com and ApostouGanhou.com.

Speaking about working on the launch, GameOn Affiliates Director, Tom Galanis said: “Online gaming has a new focus and that is Latin America. Affiliates have longed for the opportunity to tackle Brazil, Argentina, Chile and so on, but given the linguistic and cultural complexities involved, have struggled to make it work with global brands and affiliate programs, even with local partners on the ground. I am incredibly excited about what we’re doing with Partners Only and I am certain both the program and the targeted gaming products will allow affiliates from across the world access to the tools required to crack Latin and South America”.

GameOn Affiliates strikes Tell Gaming deal

GameOn Affiliates, the leading iGaming outsourced program management agency, has partnered with Tell Gaming to provide affiliate recruitment and management services to the Oddsmatrix and Microgaming powered operation.

Tell Gaming offers a unique online gambling experience through market-leading Oddsmatrix and Microgaming software. Players acquire ownership units in the operation and these increase with loyalty and frequent play. Affiliates can also acquire shares in the company on top of an incredibly competitive revenue share model.

Tom Galanis, Director of GameOn Affiliates, said, “I’m incredibly excited to be working with Tell Gaming on what is an incredibly exciting product offering. Tell Gaming’s unique operating structure has really excited us and we’re certain that the same will go for players and affiliates in the markets we’re targeting. GameOn Affiliates is delighted to have been selected to continue the development and growth of the Tell Gaming affiliate program.”

Sex and Gambling – a Natural Business Intercourse?

A Stanford University study that took place in 2008 proved that a natural link between sex and gambling existed. Articles reporting the evidence proclaim it to prove what we have known all along – that sex and gambling go together like peas and carrots. Certainly, Sin City earned its reputation on the back of both vices and where would a James Bond casino scene be without Rouletta Outinthat loitering around the craps tables in search of riches and fame. Yet, for all money that spins around the adult and gaming industries online, we’ve not seen this so-called natural partnership come together to make sweet financial love.

Strong iGaming establishments have tried, but even working alongside powerful and credible brands such as Playboy, Tila Tequila and Page3, they have struggled to reach beyond the example of a fleeting niche concept in to the realms of serious money spinning gaming. Even less credible brands such as Swank Poker have come and gone embarrassingly quickly for an adult site, and Roulette69’s conservative step towards a Microgaming facelift would please many an ageing porn star. The sum of all of this seems to indicate that sex and gambling’s online affair cannot grow beyond a casual fling.

The issue with the aforementioned examples is that the sexual aspect of their brand and product make-up was pure window dressing for what turned out to be from a player perspective, just another RNG casino or poker room. Sure the promotions could entail innuendo with $69 on offer here or there, but there is no genuine fulfilment to one of the two vices iGaming operations have tried to unite. They flattered to deceive their audience and consequently failed in terms of player volume and profitability.

The adult industry is the number one online industry in terms of revenue and volume – 25% of all internet searches are porn-related. Competitors work together far more coherently than in online gaming to ensure all round growth, and there is far more differentiation for discerning patrons and site visitors, things that are distinctly lacking in the iGaming world. What made us think that throwing a couple of models on to a homepage would tap in to this profitability?

Despite the natural link from a player perspective, there is currently too great a market intelligence divide for a quick fix to work. What it will take is an operation that can develop a far more intuitive product that allows players seeking adult-themed gaming to receive precisely that. Promotional strategy must go far enough to attract naturally tentative casino players linking from an affiliated adult site – this could transcend the unnecessarily great divide. Offering something that achieves this will no doubt receive significant attention from affiliate and strategic partners on both sides, interested in the opportunity of sending traffic to a repetitively yielding destination – not normally the case from an adult affiliate’s perspective, and in significantly higher volumes than a gaming affiliate would be used to.

From a future standpoint, both the adult and gaming online industries are reaching critical stages of their relatively young lives. Porn has traditionally gained success from the subscription based model, but is increasingly focusing on social networking in terms of outreach, with sites such as AdultFriendFinder gaining more and more traction. Mobile technology is also being adapted to cater for more personalised contact (apparently there is now a vibrating app for the iPhone) and virtual worlds, such as Second Life, are springing up and revelling in the demand for more targeted differentiation. This is all being down to safeguard the monetization of an industry that is technically in decline.

The proportion of people searching for porn related material online is growing at a lower rate than the overall internet population. When looking at the number of people entering the online world, there is less activity in the porn industry and more in social networking and communication. In brief, the Web is no longer the red light district it was in the mid-nineties and porn is adapting. Can the same be said of online gambling? If we cover the same areas, which carry as much resonance in terms of importance to gambling, we can see that the answer clearly understand the answer.

Without a doubt, gaming has yet to truly crack social networking sites. Mobile technology may or may not be at an advanced enough stage for secure, transactional gameplay to take place, but the gaming industry has yet to focus its attention on this ever-developing corner of the market and make it happen. Online communities are holed up in practical forums such as Casinomeister and TwoPlusTwo rather than venturing in to exciting new 3D virtual reality worlds. Sure, there will be critics out there who will question the demand for such evolution, but online gaming really should be at a stage where it is creating the demand through innovation.

This is an area where the multi-channel affiliate should be chomping at the bit, as the potential for effectively linking sex and gambling would create brand new keyword competition, a different audience and a potentially massive one at that.

GameOn Affiliates partners with BetWize

GameOn Affiliates, the leading iGaming outsourced program management agency, has partnered with BetWize to provide affiliate recruitment and management services to the Oddsmatrix and Net Entertainment powered operation, using the Income Access software platform.

BetWize offers the ultimate online gambling experience backed with market leading customer service, design and unique client/company access. The operation provides high quality online gambling that features optimum technology and software, plus reliable online infrastructure.

Tom Galanis, Director of GameOn Affiliates, said, “I’m delighted to be working with BetWize and the team there on the continued development of a fantastic brand and product suite. GameOn Affiliates is delighted to have been selected to build up the BetWize affiliate program and has been encouraged by the vast understanding of the affiliate environment at the company and its determination to place sports betting and gaming affiliates at the spearhead of its marketing efforts.”

The Tens – Decade of the Sportsbook?

If the last few years of the Noughties saw sportsbook’s market leaders shifting their focus towards the cutting edge technologies of in-play betting and live streaming, the first few years of this decade should see affiliates reap the rewards. Since online sports betting first evolved, betting affiliates have never received the same levels of respect and support as their poker and casino counterparts. However, this should all be about to change.

As businesses look to diversify, adding a sportsbook to their product suite is an ever appealing option. Affiliates find themselves in precisely the same position. Opportunities in the casino space are becoming far more competitive and we’ve all heard more than enough poker affiliates state claim that “there’s no money in poker anymore.” Whether you agree with the latter, what is certain is that extending sideways by adding a sportsbook, is certainly more appealing to businesses on both sides of the fence.

Whilst the likes of the operator Mangas and the affiliate Pokerlistings are striving down the acquisition route, it simply isn’t an option for most operators and affiliates at the moment. This has led to an increased focus and success of the white label solution, such as those offered by the B2B arms of 888, Bwin, Paddy Power and Partygaming, as well as the rapid emergence of specialist sports betting solutions available with the likes of OddsMatrix.

Affiliates are doing precisely the same thing. They are seeing the need to not only diversify, but to lower costs in the short to medium term as they fight for space in ever competitive markets. It is no secret that the acquisition cost of a sports bettor is significantly lower than that of acquiring a casino or, even still, a poker player. Traditionally, sports betting-centric operators have been reluctant to share lifetime rewards of their cross promotion strategies, but with the growing international success of fair, cross product paying, sports betting-focused affiliate programs, such as bet365, Victor Chandler, Stan James and Ladbrokes, this landscape is changing. This means the affiliate is being rewarded, over the lifetime of a player with a brand, across the entire product suite. In essence, lower acquisition costs for increased returns and this means the rise of sports betting as a viable affiliate marketing channel.

This has taken a while to come to fruition. Sports betting affiliates have long been viewed with suspicion by many bookmakers and betting groups, particularly those whose margins are tightened by high overheads and unreliable trading patterns. This is largely due to the large amount of quality information affiliates can feed to players via odds comparison feeds, quality content or tipster forums, pushing such margins to the brink. Poker rooms and casinos have nearly always welcomed the education of players and affiliates in those arenas have reaped the rewards.

Sports betting is not ready for a PokerStrategy.com-type model just yet, but there are a number of projects on the horizon that seek to bridge the ‘education v margin’ conundrum. Tipster forums have long been havens for groups of serious ‘bookie breakers’ and survived on a fragile equilibrium between bookmaker and affiliate. Now, some highly innovative groups of affiliates are looking to take on social media and take a tipster-like conversational model from a finely-tuned group of professional bettors to the masses, and this should massively appeal to the bookmaker concerned about his margins.

Bingo has grown hugely on the back of its social connotations in a past life, but the next few years should see sports betting become the first mainstream online gaming channel to conquer the social network and monetize it effectively. As an event driven hobby, betting is far more contextual and naturally reaches out to more people than any other form of gaming, with the result of one person’s bet carrying significant importance, albeit more in an emotional sense than anything else, to many others in his or her network of friends. People brag about winning far more and bemoan a loss on a far greater scale than a poker player on the end of a bad beat and nowadays, their first habitual venue for a brag or a whinge will be via a social network, where they will not always be met with an appropriate congratulation or commiseration.

It’s the responsibility of the affiliate of the 2010s to monetize sports betting’s emotional drivers and social networks are where affiliates such as Flutr.co.uk seek to tap into people’s unerring passion for sport and entertainment. With the FIFA World Cup 2010, the largest ever betting event approaching in June this year, now is the time for sports betting affiliates to take the lead in cracking social media.

GameOn Affiliates: IGE & LAC Special Offer

Partner with GameOn Affiliates before the end of February and we’ll run your launch PR for FREE!

That’s right, courtesy of GameOn Affiliates’ sister agency, GameOn Marketing, we’re offering any new gaming client that chooses to work with us over IGE and LAC four FREE written and seeded press releases worth over £2,000. This means that we will not only handle the development and management of your new affiliate program, but we’ll also tell all the right people about it at no extra cost!

Get in touch to arrange a meeting and for more details on this fantastic offer!

Meet GameOn Affiliates at IGE and LAC

Want to make the most of your Affiliate Program? Starting a new gaming venture and need help getting an Affiliate Program up and running?

Are you attending IGE or LAC next week on a mission to learn about affiliate marketing and what it can do for your new online gaming venture? GameOn Affiliates specialises in working directly alongside both new and existing operations to successfully launch and generate significant ROI from affiliate programs.

Not sure where to allocate your marketing budget? 95% of UK marketers believe affiliate marketing to be the most cost effective marketing channel and in gaming, it is not uncommon for affiliate programs to generate upwards of 50% of all revenue to an online gaming platform.

Full List of Services

Affiliates

Program Management (Total or Part)

Are you a new program wanting experienced assistance getting off the ground?
Are you a mature program, but don’t have the manpower to maximise the potential of your entire affiliate network?

Program Development

Are you a new operator/white label starting out on the route of building an affiliate program? We can assist you in creating and carrying out the development of your affiliate program

Affiliate Marketing Strategy Conception

Struggling to create a direction or niche for your affiliate program? We have experience in compiling many successful affiliate marketing strategies for our clients.

Brand Development

Want to get your affiliate program ‘out there’, making affiliates sit up and take note of your fantastic selling points?

Staff Training and Workshops

Has ‘Affiliates’ been a fairly low level position in your business model. Do you employ fairly junior people to the role of affiliate manager? Do you feel the decision makers in your business could do with a workshop to learn more about affiliate marketing and its potential?

Online Partnership Negotiation and Management

We have negotiated and managed huge online partnerships with groups such as News International, Orange, The Mirror Group and Northern Shell, as well as some of the leading affiliate websites around. We can strategise and lead negotiation and management of such partnerships for you to ensure optimal ROI.

Campaign Planning, Development and Analysis

Have you got a huge promotion on the horizon? Are you planning your strategies for the 2010 World Cup or the WSOP? Such events require significant foresight and work and time to perfect and we can lead all affiliate and media buying for such events, as well as handle any VIP incentives you wish to run conjointly, through our sister agency, GameOn Marketing.

Player Development

Customer Conversion Development

We employ our proprietary system to ensure that prospective players’ journeys from banner impression to deposit is as efficient as possible. We’ll harness calls to action and bespoke messages by affiliate, continually striving to improve conversion rates and maximising your ROI.

Web Design Services

We partner with cost effective, up and coming web design agencies to assist in improving conversion rates and ROI.

Market & Business Development

New/Emerging Product and Regional Development

We research and develop new territories and products for our clients, looking to build affiliate networks as well as providing you with access to our own. We feel affiliate marketing is the ideal way to test new markets and provide immediate ROI.

New Market Feasibility Studies

We examine market conditions, assess payment methods and run test campaigns in your chosen markets, leading to an in-depth report in to the feasibility for expansion.

Business Planning and Forecasting

We assess the performance of the affiliate program and provide aims, objectives and forecasts for coming periods.

Feel like any of these questions or statements hit home? Meet up with GameOn Affiliates at IGE or LAC at the end of the month and we’ll provide you the answers! Contact Tom Galanis – tom@gameon-affiliates.com and +44 (0)7805 638 742.

GameOn Affiliates at IGE and LAC

GameOn Affiliates is attending the International Gaming Expo at Earls Court from 26th-28th January 2010 and the London Affiliate Conference from 28th-31st January 2010.

We represent Purple Lounge Casino, 1LiveCasino, Ace Revenue, US Blackjack, Devilfish Poker & Casino and CAI Games, so if you’re an affiliate looking for a new casino or poker room to promote, get in touch and let’s meet up and strike a deal or two.

We are also on the hunt for new gaming clients, so if you’re setting up a new venture in the online gaming space and would like to find out more about starting up and running an affiliate program, we’d be delighted to talk to you and see if we can help you out!

Contact tom@gameon-affiliates.com to set up a meeting

announcing new partnerships

GameOn Affiliates is delighted to welcome on board four new partner affiliate programs. From October 2009, we will be managing and developing the Purple Lounge casino affiliate program and the 1LiveCasino.com program, plus recruiting affiliates to the the US-Blackjack.com and the DevilFish Poker and Casino affiliate networks.

I would like to take the opportunity to welcome these programs to GameOn Affiliates. We’re very much looking forward to taking these programs to the next level and beyond over the coming months!

More information on these programs can be found HERE