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The Big Premier League Switch Off

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As an avid Gillingham fan, I’m often heard moaning and groaning at my team’s inability to defend, poor attendances due to our League Two status, and a lack of money. Yet, I marvel at the club’s ability to exist when the team I supported as a boy is being taken to the cleaners by two comic American hillbillies and whose trials and tribulations in courts across the globe would make even Judge Judy scratch her head. The Premier League’s greed is to blame for Liverpool’s current state of demise and it’s senior management must surely be forced to resign after one of the country’s greatest sporting institutions has been brought to its knees by foreign owners who unsuccessfully and inevitably failed to juggle the immediate debt they snowploughed in to Anfield.

When the Premier League launched in the early nineties, we were promised a new form of professionalism in sport. With it came the stars… Yeboah, Cantona, Klinsmann, Bergkamp, Henry, Ronaldo and the great TV coverage. What it has now become is the most poorly run professional body in the history of sport. The Premier League makes the Delhi Commonwealth Games crew look as in order as a North Korean political rally. The TV money of the 90s is still there, and it grows year on year. But it’s not sufficient to satisfy the whorish desires of the Premier League. No. Without control, Scudamore and his croons have pimped our sport out to the highest bidders (or in Liverpool and Manchester United’s cases, Yanks with not a lot of money but a huge yet undoubtedly unwarranted credit rating). Scudamore and his mob at Premier League HQ have bathed in the ‘glory’ of English football’s top tier for 18 long years, dined at the tables of Oligarchs, Sheikhs, American capitalists and hedge-fund managers. The whole thing wreaks of the highest form of stomach-churning greed and it has cynically made our beloved game, a sport we grew up dreaming of being a part of, a disgusting, completely off-putting money-spinning exercise. And it has spun well out of control.

What do we see now? Liverpool and Manchester United… The country’s two greatest footballing clubs left flat broke, unable to compete on and off the pitch with relatively historic minnows Manchester City and Chelsea. And we see clubs like Wigan, Everton and Stoke exist in comfort in the Premier League. Happy to be a part of it, but rightfully not willing to take the risk of overseas investment to reach the so-called promised land. I feel for clubs like Portsmouth and Leeds. They take the plunge to reach the next level, the latter doing it with no overseas investment. Some fans may argue that an FA Cup win or a Champions League Semi-Final place was worth years in the wilderness, but you’d be hard-pushed to find more than a handful.

And it has now come to pass that Liverpool, England’s most successful ever club, is on the verge of going into administration, dropping to the bottom of the once-vaunted Premier League and sitting on -3 points. The unbelievable irony is that it is the Premier League dishing out the 9 point deduction.

I don’t know about you, but this whole saga – and the story yet to unfold its ugly ending at Old Trafford – has utterly turned me off Premier League football. It’s League Two all the way for me! Up the Gills!

Budapest Affiliate Conference

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GameOn Affiliates will be attending the Budapest Affiliate Conference from 7th-10th October. We will be there representing our clients, CAI Games, Yower.com, ApostoGano, ApostouGanhou, BetMotion and Copacabana Poker. Affiliates are invited to arrange meetings in order to secure conference special deals with our partners.

Get in touch to set up a meeting or to join us at the Hungary v San Marino Euro 2012 Qualifier or visit GameOn Affiliates to find out more about us.

The Budapest Affiliate Conference is an affiliate expo and conference run by iGaming Business. It will be held at the SYMA Centre in Budapest. BAC 2009 was a huge success for GameOn Affiliates and the industry in general, being the first gaming affiliate conference to take place in the growing Eastern European market.

1600 delegates are expected to attend the Budapest Affiliate Conference this year, with 70% of those being affiliates keen to arrange deals with leading affiliate programs.

Meet up with GameOn Affiliates and get a free CAI Games branded pack of cigarettes! We will also be attending the Hungary v San Marino Euro 2012 Qualifier on Friday 8th October. Any affiliates wishing to come along, please get in touch and we can arrange your ticket!

GameOn Affiliates running Partners Only Affiliate Program

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Having worked alongside Vision Media Services to set up the LATAM facing affiliate program, PartnersOnly.com, GameOn Affiliates has now taken over the affiliate recruitment and management for the program.

Tom Galanis, Director of GameOn Affiliates, said: “The Latin and South American markets have become increasingly attractive to global affiliates as payment processing has now become less of a minefield. PartnersOnly is one of the few dedicated LATAM gaming affiliate programs out there, and arguably the one offering the most in terms of revenue share from an affiliate standpoint. Vision Media have done a fantastic job securing and continuing to grow a wide range of payment options for players making their sites Copacabana Poker, Betmotion, Apostogano and Apostouganhou Sports, Casino, Bingo and Slots remarkably accessible to the huge Portuguese and Spanish speaking markets in South and Central America. I am looking forward to this incredibly exciting challenge”.

Vision Media Services operates the sites Copacabana Poker (English, Spanish, Portuguese), Betmotion (English), Apostogano (Spanish) and Apostouganhou (Portuguese).

Michael Jackson Casino – Who Is It?

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It’s only Human Nature to look for the next big opportunity, but the Smooth Criminal who had an Off The Wall idea and bought up MichaelJacksonCasino.com and decided to run a casino, poker room and sportsbook from the domain might well live to regret his Bad decision. He’s found himself in a bit of an awkward Jam. Now the legal team representing Jacko’s estate Wanna’ Be Starting Something through the law courts, threatening to sue the site’s owner and Go Daddy, who allowed the domain to be registered and hosted.

Naturally, Go Daddy don’t see this as much of a Thriller and a spokesman for the online giant is proclaiming his innocence. “I’m not the Daddy here. The guy that bought this up is not my son”. Not good enough for Howard Weitzman, the attorney acting for Jacko’s estate. “The Way You Make Me Feel is disgusted”. Disgusted to the tune of $100 million apparently. More than enough to make the site owner and Go Daddy sit up and Scream. Oh well, he may have been gone over a year, but Jacko’s lawyers are showing no signs of abating. Don’t Stop ‘Til You Get Enough, hey!

I Remember The Time when I bought up a few celebrity-related domain names. Pretty glad I never put them live – always saw it as a bit Dangerous, but a message to the mystery site owner: You Are Not Alone. There will be plenty of people cheering your corner and hopefully you’ll meet the legal team head on and Beat It. Plus, the nature of the online world and trademarking means that this is not certain to be a Black Or White case. That said, I’m fairly confident you won’t get a great deal of sympathy from within the States. They Don’t Care (too much) About Us in the online gaming world, but perhaps you should have taken a good look at the Man In The Mirror before you went after US players and gone after a few Strangers in Moscow instead.

This is hardly going to put the online gaming world into a State Of Shock. We’re Unbreakable, don’t you know? The only question that remains is: Who Is It who bought and set up this debacle? Someone Put Your Hand Out or This Is It for the site’s owner!

GameOn Marketing wins eGR Marketing Partner of Year 2010

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GameOn Marketing wins “Marketing Partner of the Year” at B2B Awards

17th June 2010, London – GameOn Marketing Limited (GameOn Marketing) was presented with the “Marketing Partner of the Year” award at last Monday’s inaugural EGR B2B Awards and the company’s two Directors, Sarah Jones and Esther Whitehead, proudly took to the stage to accept their prize.

Celebrating the company’s three year anniversary next month, GameOn Marketing focuses solely on developing marketing and PR strategies for companies operating within the igaming sector and enjoys working alongside some of the biggest names in online gaming.

Commenting on this prestigious award, Sarah Jones said, “Both Esther and I have worked incredibly hard over the last three years to provide our industry with the best possible marketing and PR solution available. We are so passionate about online gaming and the wonderful characters within it, that we feel honoured to have had our efforts recognised.”

The EGR B2B Gaming Awards were launched this year by popular demand and winners were chosen in a rigorous judging process that was required to find the best in class across all suppliers. The event was hosted by Steve Cram MBE at London’s Old Billingsgate Market in the heart of the city and which provided the ideal backdrop to this celebratory event.

Esther Whitehead commented, “We would love to take this opportunity to thank all our clients, past and present for all their support. We fully recognise that our success is largely based on their trust and confidence in us to represent their brand.”

I’d like to pass on my congratulations to my fantastic business partners. Well done girls! Game On!

Calling Sports Betting Affiliates – World Cup Tipster Application to use

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Tell Gaming, the forward thinking online gaming operation has just launched a World Cup tipster competition called Liga Football.

I feel the competition provides a great opportunity for affiliates to generate not only fly-by visitors, but repeat visits to their sites over the course of the World Cup. If you visit www.ligafootball.com, please take a look through what the concept is all about in general and then consider the opportunity of running your own league, with prize money fronted up by Tell Gaming (minimum €100 to use as you wish – this can be increased once discussed).

If you run a forum, it’s a great opportunity to have a tool for your punters to compete for a prize pool. If you run a search traffic driven portal, running this on your site is going to significantly increase your chance of repeat visits, bookmarkings and future loyalty to go alongside the great content you no doubt produce and plan to produce over the World Cup and it’s fantastic if you’re a social media focused affiliate, as it certainly provides a strong platform for conversation. We are also prepared to run leaderboards for every affiliate who promotes Liga Football, adding to the social aspect that most other World Cup advertising falls short of.

Tell Gaming use the Oddsmatrix sports betting platform and are relatively new to market, meaning that not only will your visitors be entering the tipster competition, by default, they will also be opening a brand new betting account, and depositing funds within it, of which you will earn your revenue share. Entrants pay for entry and must also make a minimum deposit – totalling about €20 in total.

Beyond that, Tell Gaming has been built on the logic of rewarding both players and affiliates with shares in the business. The more you bring, the more ownership units you own – and this is on top of your revenue share package – just name your price – we can be pretty flexible here.

I see this as being great value for money, and whilst you may have much of your ad space filled for the World Cup, this will provide your visitors with genuine value, and give you the value in terms of repeat visits, ownership and revenue. Down the line, the plan is to run Liga Football throughout the upcoming football season and beyond, so this is a tool that will provide you revenue for longer, increasing player values and lifetimes.

If this appeals to you, please, get in touch! If you’re ready to join the affiliate program, please click HERE

GameOn Consultants Limited launches

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LONDON, UK – 6th May 2010 – GameOn Marketing Limited and GameOn Affiliates Limited will today see the launch of GameOn Consultants Limited (GameOn Consultants).

GameOn Consultants is a “one stop shop” that offers operators practical assistance and advice on all aspects of running a casino, poker, sports, bingo, live casino and soft games operation.

With more than 35 years of combined experience within igaming that spans every sector of the industry, GameOn Consultants will offer a wide range of services from advice and assistance with implementation of products and licensing, sourcing and managing white label solutions; developing product set up requirements, devising bonus and loyalty strategies, fraud and risk analysis and a full CRM service.

GameOn Consultants will also manage all online aspects of a client’s product offering from domain registration and management, to website design and search engine marketing (PPC/SEO).

Commenting on the launch, Darren Wyatt, Director of GameOn Consultants said, “GameOn Consultants has the expertise and dynamism required to make a really exciting impact within the igaming space. The new company will sit alongside GameOn Marketing and GameOn Affiliates, both of which represent some of the leading names in igaming – a testament to the strength of the brand – something we are incredibly proud to be part of.”

Sarah Jones, Director of GameOn Marketing and GameOn Affiliates said, “We are constantly striving to find new ways of giving additional value to an industry that we are extremely passionate about. GameOn Consultants is such an exciting opportunity and I truly believe that we now have the capacity to assist any company within online gaming with any request.”

To find out more, please go to www.GameOn-Consultants.com

GameOn Affiliates helps to launch Partners Only!

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GameOn Affiliates, the leading iGaming outsourced program management agency, is set to assist in the launch of the PartnersOnly! affiliate program on behalf of Vision Media, which will service Latin American facing brands, CopacabanaPoker.com, BetMotion.com, ApostóGanó.com and ApostouGanhou.com.

Speaking about working on the launch, GameOn Affiliates Director, Tom Galanis said: “Online gaming has a new focus and that is Latin America. Affiliates have longed for the opportunity to tackle Brazil, Argentina, Chile and so on, but given the linguistic and cultural complexities involved, have struggled to make it work with global brands and affiliate programs, even with local partners on the ground. I am incredibly excited about what we’re doing with Partners Only and I am certain both the program and the targeted gaming products will allow affiliates from across the world access to the tools required to crack Latin and South America”.

GameOn Affiliates strikes Tell Gaming deal

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GameOn Affiliates, the leading iGaming outsourced program management agency, has partnered with Tell Gaming to provide affiliate recruitment and management services to the Oddsmatrix and Microgaming powered operation.

Tell Gaming offers a unique online gambling experience through market-leading Oddsmatrix and Microgaming software. Players acquire ownership units in the operation and these increase with loyalty and frequent play. Affiliates can also acquire shares in the company on top of an incredibly competitive revenue share model.

Tom Galanis, Director of GameOn Affiliates, said, “I’m incredibly excited to be working with Tell Gaming on what is an incredibly exciting product offering. Tell Gaming’s unique operating structure has really excited us and we’re certain that the same will go for players and affiliates in the markets we’re targeting. GameOn Affiliates is delighted to have been selected to continue the development and growth of the Tell Gaming affiliate program.”