Sponsor Me – Scumrun 2011

Around a year ago, I was marooned in Amsterdam with a load of industry peeps, drowning our ash cloud ‘misery’ in the Euro Pub on Dam Square. Shortly after BodogBecky accidentally dispensed of a €15 glass of red all over the only jacket and jeans combo I’d packed for my scheduled 1-day visit, we were set upon by a 50 strong, fancy-dressed clad army of bumblebees, cheerleaders, pimps and the Scoobie Doo team.

As one of a handful of Brits attending CAC2010 surrounded by more cultured Scandinavians and Israelis, I immediately thought British Stag Party/Hen Do and was preparing my defense.

(Un)Fortunately, it was quickly established that this group wasn’t keen on kidnapping BodogBecky and were actually participating in the televised Scumrun, an old-banger rally across Europe raising money for a fantastic cause. Given that we were all stranded, there were Austrians, Swedes, Danes and Israelis bartering like you wouldn’t believe for lifts back home. Alas, I don’t believe anyone actually caught a ride home in the Scooby Doo van, but it did inspire me to give it a go the following year.

As such, a few friends and I are taking a 1995 Vauxhall Omega clad in police livery across Europe hoping to complete 3000 miles in 4 days and avoid the expensive Euro Pub to raise money for a fantastic charity, Dreams Come True. Take a look at the charity because they are doing amazing things to make the dreams of seriously and terminally ill children come true.

We admit that cruising around Europe bumping into iGaming types in Amsterdam isn’t the most arduous task, so if you sponsor us, you’ll be adding to a kitty that will not only bring magic moments to really ill children, but will also forcing some horrendous challenges on me and my mates, including waxing (those who know me realise this is a big task), skydiving, bungee jumping and swimming with sharks – all things I’m in no real hurry to try.

I urge you to part with some of your hard-earned affiliate earnings this month and help a truly fantastic cause. If you’re interested in finding out more about the charity, please visit http://www.dctc.org.uk and if you’d like to sponsor us (I believe this can be done from any country in the world), please visit our Sponsorship Page.

I would be immensely grateful for any help you can give



GameOn Marketing wins eGR Marketing Partner of Year 2010

GameOn Marketing wins “Marketing Partner of the Year” at B2B Awards

17th June 2010, London – GameOn Marketing Limited (GameOn Marketing) was presented with the “Marketing Partner of the Year” award at last Monday’s inaugural EGR B2B Awards and the company’s two Directors, Sarah Jones and Esther Whitehead, proudly took to the stage to accept their prize.

Celebrating the company’s three year anniversary next month, GameOn Marketing focuses solely on developing marketing and PR strategies for companies operating within the igaming sector and enjoys working alongside some of the biggest names in online gaming.

Commenting on this prestigious award, Sarah Jones said, “Both Esther and I have worked incredibly hard over the last three years to provide our industry with the best possible marketing and PR solution available. We are so passionate about online gaming and the wonderful characters within it, that we feel honoured to have had our efforts recognised.”

The EGR B2B Gaming Awards were launched this year by popular demand and winners were chosen in a rigorous judging process that was required to find the best in class across all suppliers. The event was hosted by Steve Cram MBE at London’s Old Billingsgate Market in the heart of the city and which provided the ideal backdrop to this celebratory event.

Esther Whitehead commented, “We would love to take this opportunity to thank all our clients, past and present for all their support. We fully recognise that our success is largely based on their trust and confidence in us to represent their brand.”

I’d like to pass on my congratulations to my fantastic business partners. Well done girls! Game On!

Calling Sports Betting Affiliates – World Cup Tipster Application to use

Tell Gaming, the forward thinking online gaming operation has just launched a World Cup tipster competition called Liga Football.

I feel the competition provides a great opportunity for affiliates to generate not only fly-by visitors, but repeat visits to their sites over the course of the World Cup. If you visit www.ligafootball.com, please take a look through what the concept is all about in general and then consider the opportunity of running your own league, with prize money fronted up by Tell Gaming (minimum €100 to use as you wish – this can be increased once discussed).

If you run a forum, it’s a great opportunity to have a tool for your punters to compete for a prize pool. If you run a search traffic driven portal, running this on your site is going to significantly increase your chance of repeat visits, bookmarkings and future loyalty to go alongside the great content you no doubt produce and plan to produce over the World Cup and it’s fantastic if you’re a social media focused affiliate, as it certainly provides a strong platform for conversation. We are also prepared to run leaderboards for every affiliate who promotes Liga Football, adding to the social aspect that most other World Cup advertising falls short of.

Tell Gaming use the Oddsmatrix sports betting platform and are relatively new to market, meaning that not only will your visitors be entering the tipster competition, by default, they will also be opening a brand new betting account, and depositing funds within it, of which you will earn your revenue share. Entrants pay for entry and must also make a minimum deposit – totalling about €20 in total.

Beyond that, Tell Gaming has been built on the logic of rewarding both players and affiliates with shares in the business. The more you bring, the more ownership units you own – and this is on top of your revenue share package – just name your price – we can be pretty flexible here.

I see this as being great value for money, and whilst you may have much of your ad space filled for the World Cup, this will provide your visitors with genuine value, and give you the value in terms of repeat visits, ownership and revenue. Down the line, the plan is to run Liga Football throughout the upcoming football season and beyond, so this is a tool that will provide you revenue for longer, increasing player values and lifetimes.

If this appeals to you, please, get in touch! If you’re ready to join the affiliate program, please click HERE

GameOn Consultants Limited launches

LONDON, UK – 6th May 2010 – GameOn Marketing Limited and GameOn Affiliates Limited will today see the launch of GameOn Consultants Limited (GameOn Consultants).

GameOn Consultants is a “one stop shop” that offers operators practical assistance and advice on all aspects of running a casino, poker, sports, bingo, live casino and soft games operation.

With more than 35 years of combined experience within igaming that spans every sector of the industry, GameOn Consultants will offer a wide range of services from advice and assistance with implementation of products and licensing, sourcing and managing white label solutions; developing product set up requirements, devising bonus and loyalty strategies, fraud and risk analysis and a full CRM service.

GameOn Consultants will also manage all online aspects of a client’s product offering from domain registration and management, to website design and search engine marketing (PPC/SEO).

Commenting on the launch, Darren Wyatt, Director of GameOn Consultants said, “GameOn Consultants has the expertise and dynamism required to make a really exciting impact within the igaming space. The new company will sit alongside GameOn Marketing and GameOn Affiliates, both of which represent some of the leading names in igaming – a testament to the strength of the brand – something we are incredibly proud to be part of.”

Sarah Jones, Director of GameOn Marketing and GameOn Affiliates said, “We are constantly striving to find new ways of giving additional value to an industry that we are extremely passionate about. GameOn Consultants is such an exciting opportunity and I truly believe that we now have the capacity to assist any company within online gaming with any request.”

To find out more, please go to www.GameOn-Consultants.com

GameOn Affiliates: IGE & LAC Special Offer

Partner with GameOn Affiliates before the end of February and we’ll run your launch PR for FREE!

That’s right, courtesy of GameOn Affiliates’ sister agency, GameOn Marketing, we’re offering any new gaming client that chooses to work with us over IGE and LAC four FREE written and seeded press releases worth over £2,000. This means that we will not only handle the development and management of your new affiliate program, but we’ll also tell all the right people about it at no extra cost!

Get in touch to arrange a meeting and for more details on this fantastic offer!

Welcome to My Blog

I hope you enjoy reading through my thoughts on affiliate marketing in the online gaming marketplace, where it is heading and what we should be doing to improve things in our industry. You’ll also bear witness to discussions on most every sport imaginable and my various random muses. Feel free to comment on anything and for anyone interested in discussing matters in more detail, please feel free to Contact Me