For me, one of the fastest moving things in the iGaming affiliate marketing arena over the past five years has been the rise and development of the bingo affiliate space.
Bingo software has developed at a huge rate of knots and there is about as much competition there as in the online casino industry. This has led to the emergence of a considerable number of new bingo operators, as well as bolt on products for existing casinos, poker rooms and sportsbooks. With all this diversity about, players need information and they have sought this information via Google and relied heavily on bingo portals to quench their bingo thirst.
The bingo affiliate market has moved so fast that we’re now witnessing a convergence with affiliates taking on skins of software and operators branching out as affiliates. Most of this has seemed to follow a natural course, but there is considerable strategic planning undertaken to make this step, whether you be an affiliate or an operator in the first instance.
TAG Media has experience in driving strategies like this for some of the biggest names in global media. We will help you find a suitable balance in what has become such a confusing market for what is in essence a very simple game!