When No Negative Carryover is so so Negative

I’ve just had an email exchange with an affiliate who is unhappy at my refusal to pay her £253 in affiliate commission she believes is due to her for May.

Sadly for this affiliate, this particular affiliate program I represent has a negative carryover policy in place (if I had my way, this would be the case everywhere) and it works extremely well in this case.

In April, the single player attached to this affiliate’s account took away a 4 figure profit which put this affiliate’s account into the red to the tune of £342. They have subsequently dropped about 80% of their profits back to the house, but have seemingly walked away with the rest.

Now can anyone in their right mind please tell me why this affiliate believes she is owed money? The terms and conditions are quite clear and if she had a sizeable number of profitable players on her account and one took her to the cleaners, then by all means, I would look at helping her out. Dare I say it, it would not surprise me (as I’ve seen it countless times before) if she was acquainted with the account holder. Many affiliate programs have minimum new player thresholds in place, and this is precisely why. In fact, I may even consider adding this clause for new affiliates joining this program going forward.

But this purely demonstrates the ridiculous expectations some affiliates have of affiliate programs, their interpretations of common sense business practice, and the preposterous nature to which all-too-many affiliate programs have bent over backwards over the past 5 or 6 years to please their affiliates. I’m all for helping affiliates out in an effort to grow their business, but not when circumstances are as ludicrous as this.

She has threatened to pull her promotion of my client and “tell the affiliate world”. Boo, bloody, hoo. Maybe that world will tell her how ridiculous she is being. I doubt it though. I can expect a chorus of chastising communication clamouring for my common-sense to be curtailed and for my “carefree” clients to cast cash into the chasms of this community-concocted, confused commercial consensus. Crazy.

The Futility of an Affiliate Manager’s existence

I’ve just had a Skype messenger conversation with an affiliate manager. He sold me the affiliate program pretty well and in fairness, without analysing every term and condition, it all seemed to be pretty nicely done as an offering. The notable downsides are that the software is Rival (clearly in a bit of a mess right now) and moreover, the casino really isn’t up to scratch. I mean, the screenshot from the bottom right corner of this casino’s homepage below goes some way to illustrate why I couldn’t possibly happily refer an affiliate to this guy.

Poor Affiliate Manager

I feel for good casino affiliate managers who just don’t have the right product to sell, and don’t have people in other departments pulling their weight making sure what they do is spot on too. In my opinion there are now far fewer respectable, top quality online gaming destinations than there are good, upstanding affiliate managers. How in God’s name is this poor guy going to get decent traffic to this casino and make ends meet? Surely whoever decided to launch this royalclubcasinoclubgamesvegascluborsomethinglikethat.com really should have made sure that the latest winners and progressive jackpot feeds were working and that his website manager knew HTML before putting the site live AND before he forced his affiliate manager out to get hold of traffic. #failing