Archive for the 'iGaming Industry' Category

15
Feb
12

Gross to Net Deductions justified at Betfred Casino

To all affiliates who (love to) question the deductions operators make when taking their gross win numbers to a net revenue on which affiliates are paid, take a look at the latest press release at Betfred, where an affiliated customer nailed the Beach Life slot progresssive yesterday for the tune of £5.1 million.

Now, progressive jackpot contributions made by operators are often bundled into this gross to net conversion rate at a fixed percentage. Try telling the affiliate whose player hit the jackpot that this isn’t worth it… imagine seeing 30% or so of £5.1 million coming off your earnings.

Said affiliate would stand to gain from any of the money the player decides to drop back to the house too.

There was a recent thread on GPWA explaining a recent change to Betfred’s gross to net conversion (for the better actually) that caused the odd infuriated post to emerge.

Justice for the affiliate program and the affiliate manager on this one

09
Dec
11

Oh the irony. SEOs Bitching providing astonishingly good UGC

OK – to provide a bit of context for you to truly grasp the level of irony I have accomplished, you’ll need to read my earlier post and more importantly Niall O’Gribin’s!

Best bit of content this rowdy bunch of SEOs has come up with in 2011!

Tom Galanis
Totally outplayed by Niall Ó Gribín. Fair play, sir. Fair play

888 tightasses buying links + promotiononWeb are pretty dumb | @GamblingSEO
gamblingseoconsultant.com
‎888 (once the biggest spammers on the internet) are buying links. Nothing new about that, EVERYONE does it in iGaming. The bit that amused me was the fact
Like · · Unfollow post · Share · 2 hours ago
Sinead Lambert and Stephen Jury like this.

Niall Ó Gribín lulz. trainwrecking idiots = friday fun. i should set up a SEO trainwreck blog sometime ftw.
2 hours ago · Like

Tom Galanis I’ve got a few affiliate ones on my blog for you to giggle at
2 hours ago · Like

Niall Ó Gribín will have a lookey after lunch. [ ] friday productivity=)
2 hours ago · Like

Scott Polk even outing stupid link buyers is not good for our industry … as much as it amuses me to read … still …
2 hours ago · Like

Niall Ó Gribín agree and disagree Scott. disagree b/c these guys aren’t representative of “our industry” – low level snakeoil salesmen who seem to only know 1 thing – link buying (ok 2 things, they clearly pitched it to some lazy exec with targets and big pockets..) . if they had brains / cared about the client / knew what they were doing, then they would be dangerous. =) hehe
2 hours ago · Like

Scott Polk ‎888 is simply not what they used to be in decision making … they go for the lowest bid not matter (after they beat that price down to zero) … still do NOT believe in outing at all …
about an hour ago · Like

Scott Polk regardless – a funny read
about an hour ago · Like

Paul Reilly Funny read.. well written.. unfortunately tarnished by exceptional bad form!
about an hour ago · Like

Niall Ó Gribín all’s fair in love and business boys. let’s not forget that. see u on the beach.
about an hour ago · Like

Paul Reilly Ah.. that was indeed good form.. thanks. after all it turned out to be the dev team had been instructed to remove certain franchises as the freanchisees had quit… naturally the chief didn’t want to share the news with me, as it sent out signals that the network was shrinking.. perhaps due to the rather dubious business model. ;)
about an hour ago · Like

Paul Reilly Additionally Niall.. I wouldn’t have known the extent of the franchise cancellations if you hadn’t have spotted those missing redirects – so thanks for that :)
about an hour ago · Like

Niall Ó Gribín all good blog material lols. say hi to imaginary pamela for me paul =)
about an hour ago · Like · 1

Jason Duke Not big not clever not funny either!
about an hour ago · Like

Paul Reilly ‎;)
about an hour ago · Like

Paul Reilly The whole point of this thread appears to be as follows… Outing link buyers is bad form, no matter how unprofessional the link supplier has been. Honour amongst spammers! FFS.. there isn’t one casino in the top 20 which doesn’t buy links.. outing all of them would be easy.
31 minutes ago · Like

Niall Ó Gribín outing link buyers is not bad form, it doesn’t work. nobody suffers. google is broken. oh all you agency types suffer obviously, but that’s the way it goes.
31 minutes ago · Like

Niall Ó Gribín My blog is about SEO, how to do it, and how NOT to do it. ousting a linkbuyer or 2 = too bad if they are stupid. sorry. fwiw, it seldom has any effect, e.g. did sky TV get fucked for this? http://gamblingseoconsultant.com/16082011/3dtv-sky-tv-risking-the-farm-by-buying-links/ Did they fuck.

3DTV – SKY TV Risking the Farm by buying links? | @GamblingSEO
gamblingseoconsultant.com
Sky TV buying links to sell 3D TV’s?
30 minutes ago · Like ·

Paul Reilly totally disagree Niall – of course Google has it’s weaknesses.. if everyone went around outing link buyer, the whole game would be screwed
29 minutes ago · Like

Jason Duke For the record – I dont agree that outing link buying or any other practices someone does in SEO is on game – that’s it, no more no less. Nothing personal. Im off to do some work
29 minutes ago · Like

Niall Ó Gribín the game is screwed
29 minutes ago · Like

Niall Ó Gribín google is broken
29 minutes ago · Like

Paul Reilly Yeah.. I’ve got shit to do too… Rather than blogging shit about shit.. don’t you have work to do Niall?
28 minutes ago · Like

Niall Ó Gribín ‎@paul, no the players would have to re-adapt to the new game…
28 minutes ago · Like

Niall Ó Gribín nah our servers are down. fucking UKFAST!
28 minutes ago · Like

Niall Ó Gribín have fun chaps. :)
28 minutes ago · Like

Paul Reilly Perhaps write a post about your hosting services? or perhaps the postman was late.. maybe he needs flaming too… ;)
27 minutes ago · Like

Paul Reilly Just a thought.. but why don’t you do some SEO, and exploit that broken algo to provide for you and yours lovely Christmas presents or something.. Surely that would be better use of your valuable time – rather than making enemies. Signing out now.. Have a wonderful Christmas @Niall
21 minutes ago · Like

Niall Ó Gribín lols. ok pamela.
20 minutes ago · Like
Tom Galanis You SEOs can be proper bitchy! Never heard Paul Reilly be (so) serious!!!
19 minutes ago · Like

Niall Ó Gribín paul’s a SEO? i thought he was a salesman.
19 minutes ago · Like · 1

Paul Reilly Dude broke the Spammers Code of Honour!
18 minutes ago · Like

Paul Reilly Forgive me Niall.. but I don’t even know you.. have we actually met?
17 minutes ago · Like

Niall Ó Gribín tom was correct. seos = bitches. =)
14 minutes ago · Like

Scott Polk no bitches here … the longer we stay in the shade, the longer we can work in the daylight without getting burned
5 minutes ago · Like

Tom Galanis aah, just romanticists! That’s more like it. More love boys, more love
4 minutes ago · Like

Niall Ó Gribín err no and wtf jason. blowing someone elses’ candle out doesn’t make yours glow brighter.
4 minutes ago · Like

Tom Galanis Guys, seriously. There has to be a better forum for this than my Facebook wall!
4 minutes ago · Like

Niall Ó Gribín yeh wtf. jason was happy to dm me 5 mins ago, now back on your wall. strange.
3 minutes ago · Like

Niall Ó Gribín pzychosis
3 minutes ago · Like

Niall Ó Gribín delete post tom. let’s do some work :)
3 minutes ago · Like

Scott Polk ‎Tom Galanis the honeymoon period has been over for a decade now its simply “love, love, love, love …”
2 minutes ago · Like

Scott Polk delete … hmmm … I wouldn’t
2 minutes ago · Like

Tom Galanis Sod that, it’s going up on my blog ;)
about a minute ago · Like

Scott Polk UGC .. way to roll with it
about a minute ago · Like

Tom Galanis Haha. Classic irony. Perfect content. Thanks chaps :)
A few seconds ago · Like

09
Dec
11

Entry for Email Put Down of the Year

Hi So and so,

No it is not. You are not allowed to bet through your affiliate account, which I will now be closing with immediate effect.

Regards,

Tom Galanis

—–Original Message—–
From: So and So [mailto:soandso@soandso.bg]
Sent: 09 December 2011 06:03
To: Affiliates
Subject:

Hello! I have a personal betting account with you and affiliate account with user name soandso. I want to ask is a possible to recieve any commissions / negative or positive/ and from my own bets that i made in my betting account?
Thank you!

21
Oct
11

Good ol’ William Hill Online

I recently posted about some spam I received here from William Hill. That was quite funny and not so serious. What is currently “allegedly” happening in Israel and consequently this blog post is “alledgedly” quite serious.

A recently published Daily Telegraph article (found HERE) has led me to make some assumptions as to the reasons behind the resignation of Eyal Sanoff, the walkout of 180 staff, their subsequent time allegedly spent on the beach and the alleged freezing out of senior executives of William Hill.

Please bear in mind this is in reaction to the article published and the allegations alluded to in that article. In no way am I claiming that the following points are fact:

1) William Hill alledgedly wanted to audit their online business. An assumption alluded to in the Telegraph article, not to be taken as fact.
2) William Hill alledgedly needed access to William Hill Online’s data (for some reason they hadn’t been allowed – despite being a majority shareholder in the business to the tune of 71%, which is mad and definitely suspicious). An assumption alluded to in the Telegraph article, not to be taken as fact.
3) Here’s the biggest assumption – not to be taken in any way as fact. The Daily Telegraph claims that Eyal Sanoff refused to give Will Hill executives access. One must assume, therefore, based on this, that William Hill Online and the senior management there has something very significant to hide from their majority shareholder, something so big that Sanoff, who has been closely linked to other affiliate program operations in the past (no names mentioned), had to fall on his sword. Many affiliates would claim to know precisely what I’m not inclined to publicly state here…
4) Eyal Sanoff alledgedly resigned citing constructive dismissal. One might cynically argue that he might have done this to defer a future trial on other counts. Again, an assumption not to be taken as fact.
5) Senior Management at William Hill Online (many previously associated with other not to be mentioned affiliate program operations) have been left exposed by this, with nobody above them protecting them from William Hill and/or Playtech Executive (who will likely both no doubt claim they knew nothing about what was happening) – have gone on strike no doubt in an attempt to defer blame of what happened to company policy to someone else.

All assumptions listed here are alluded to in the Telegraph article, not to be taken as fact.

There is certainly mileage to run in this one. Very interesting to see how Teddy Sagi deals with this…

07
Sep
11

BAC 2011 – Back in Barcelona – Like it or Not!

Not everyone is pleased to see the autumn affiliate conference leaving Budapest for a return to Barcelona…

18
Jul
11

Unbelievable Sportsbook “Affiliate”

I have to say, this has been one hell of a Monday. This is undeniably the funniest Skype conversation I’ve ever had. To provide some context, this “man” has been bombarding the affiliate manager and customer services team at one of my clients for a couple of weeks, first of all claiming he wants to promote the client’s sportsbook on a forum in his market. In principle, fine, although it wasn’t his forum – it appears he is just a member there looking to spam the hell out of it I should imagine. He asked for a salary to do it, which is obviously out of the question. He was told this, but has come back again and again now asking for $50 to be credited to his player account for the time that has been wasted and to compensate him for having to turn down an “offer” from Party Poker. I decided to get involved and this is what happened. Prepare to be amazed.

Names and locations have been replaced with X and Y:
[16:05:50] Tom Galanis: hi Affiliate X
[16:05:52] Affiliate X: Hi Tom
[16:05:56] Tom Galanis: Affiliate Manager X has passed this over to me
[16:06:02] Affiliate X: You are this most important person
[16:06:06] Affiliate X: in Sportsbook X :) ?
[16:06:15] Tom Galanis: I wouldn’t say that exactly
[16:06:37] Tom Galanis: but I’m happy to talk to you about the way we work
[16:06:58] Affiliate X: Yes , I am happy :)
[16:07:02] Tom Galanis: I gather that Affiliate Manager X has already told you that we are only looking to work with affiliates on a revenue share basis?
[16:07:36] Tom Galanis: the prospect of paying a forum member a salary to assist in promotion of Sportsbook X on the forum is simply out of the question
[16:07:51] Affiliate X: Hmm , I have advertiste on my forum from bookmakers who paid per month
[16:08:14] Affiliate X: without share basiis
[16:08:25] Tom Galanis: are you the owner of the site?
[16:08:37] Affiliate X: Contanst stake per month
[16:08:42] Affiliate X: few hundred dollars.
[16:08:51] Tom Galanis: how do you mean?
[16:08:58] Tom Galanis: you’re guaranteeing a number of bets?
[16:09:02] Tom Galanis: you’ve lost me
[16:09:05] Affiliate X: wait a moment
[16:09:33] Tom Galanis: do you run Site X?
[16:10:02] Affiliate X: My forum has the largest attendance in Country X, because of companies depending on what place on the page they want to have a banner set the rate each month.
[16:10:03] Affiliate X: yes .
[16:10:18] Affiliate X: I written with Affiliate Manager X that Sportsbook X can place banner on main page .
[16:10:29] Affiliate X: on my forum so it costs few hundred dolars per month .
[16:10:30] Tom Galanis: I’m confused, because you are not the nameholder of the affiliate account with Sportsbook X
[16:10:56] Tom Galanis: it is against our terms and conditions to discuss this account with anybody aside from the registered affiliate member
[16:11:03] Tom Galanis: for all I know, you could be anybody
[16:11:12] Affiliate X: I do not understand you know.
[16:11:27] Tom Galanis: really?
[16:11:36] Affiliate X: Yes
[16:11:39] Tom Galanis: I am going to Skype message the registered member
[16:11:43] Tom Galanis: and ask him
[16:11:53] Affiliate X: I am administrator of Site X
[16:12:33] Affiliate X: please does it me registered member? what do you mean?
[16:13:09] Affiliate X: because I do not understand this sentence.
[16:13:36] Tom Galanis: Site X registered as a Sportsbook X affiliate
[16:13:52] Tom Galanis: we can only discuss deals with the person registered under the account
[16:13:56] Tom Galanis: and that is not you
[16:14:17] Affiliate X: how registered in affiliate ?
[16:15:01] Affiliate X: and not discuss with me ? I have waited last 2 weeks for your final decision , I lost good offer advertise from this becauce I waited for Affiliate Manager X .
[16:15:17] Tom Galanis: but you don’t run the Site X?
[16:15:25] Tom Galanis: there is no offer as far as I can see it
[16:15:32] Affiliate X: Yes I run the Site X
[16:15:38] Tom Galanis: you are just a guy who uses the forum to place affiliate links, no?
[16:15:46] Tom Galanis: do you know Affiliate X?
[16:16:02] Tom Galanis: he is the person registered as the affiliate?
[16:16:21] Affiliate X: I pushed advertise as a banner on forum , NOT AFFILIATE LINKS
[16:16:38] Affiliate X: haha affiliate links joke
[16:16:45] Tom Galanis: they are the same thing
[16:16:50] Tom Galanis: a banner is an affiliate link
[16:17:15] Affiliate X: I will add baner on main place on forum aboce topic’s
[16:17:23] Affiliate X: it is the best plave for advertise
[16:17:35] Tom Galanis: ok, but do you understand my problem?
[16:17:44] Affiliate X: I do not understand so
[16:17:51] Tom Galanis: we have someone, who is not you, who has registered as the affiliate for Site X
[16:18:19] Tom Galanis: unless you send me proof that you are the site owner, I cannot enter in to negotiations with you
[16:18:26] Affiliate X: to this someone is rubber .
[16:18:37] Tom Galanis: please can you clarify what you mean?
[16:18:54] Affiliate X: On behalf of Site X all negotiations can only lead me as administrator
[16:19:08] Tom Galanis: ok, so do you know a person called Affiliate X?
[16:20:12] Affiliate X: No , nobody from my moderato’s on forum not called Affiliate X
[16:20:37] Affiliate X: So no one could on behalf of the forum to talk to you
[16:21:13] Tom Galanis: ok, so you don’t know that he is making money from Sportsbook X already, claiming it is through Site X and Site Y?
[16:22:09] Affiliate X: this forum is very smaller than my forum ( Site X )
[16:22:40] Tom Galanis: ok, in order to proceed with negotiations, I need you to send me proof that you own the forum Site X
[16:23:03] Tom Galanis: I do apologise if you do, but it would seem that someone is claiming to be the site owner already
[16:23:12] Tom Galanis: we cannot have 2 people running the same site
[16:23:53] Tom Galanis: it should be very easy to do – just go to your domain registrar and do a screenshot showing your account and the domain name
[16:24:11] Affiliate X: Okay no problem
[16:24:20] Tom Galanis: great, thanks
[16:25:01] Affiliate X: so I think you can add bonus to my account now :) I think 50 USd will be good
[16:25:05] Affiliate X: real money , not funny
[16:25:17] Tom Galanis: seriously, are you not understanding me?
[16:25:33] Affiliate X: seriously , my english i so bad.
[16:25:37] Tom Galanis: why should I give you $50?
[16:25:52] Affiliate X: because I have waited long time for Affiliate Manager Xz final decision
[16:26:03] Affiliate X: and I lost good offer advertise ( from PartyPoker)
[16:26:10] Affiliate X: because I waited for Sportsbook X.
[16:26:15] Affiliate X: I lost good money.
[16:26:21] Tom Galanis: I waited 17 years to have sex, it doesn’t mean all the women in the world were going to go to bed with me when it finally happened.
[16:26:30] Tom Galanis: I’m sure the deal will still be there
[16:27:34] Affiliate X: So , please credit me bonus, I think you are serious person, because I dont know who are you ?
[16:27:37] Tom Galanis: If you like, I’ll speak to the affiliate manager at Partypoker and get them to help you
[16:27:44] Tom Galanis: what bonus?
[16:27:49] Affiliate X: 50 USD.
[16:27:58] Affiliate X: I can see only your nickname .
[16:28:36] Affiliate X: you want my screenshot domain register … so please credit me bonus , I will be know that you are serious person in Sportsbook X.
[16:28:52] Tom Galanis: my name is Tom Galanis. If you like I can speak to my friend at bet365, where I used to work. I’m sure he will be able to confirm your details as his banners are all over Site X
[16:29:29] Tom Galanis: I really don’t understand what game you are trying to play
[16:29:58] Tom Galanis: you must be mad to think that just because you harass members of my staff that you will get a $50 bonus
[16:29:58] Affiliate X: hohoho
[16:30:13] Tom Galanis: I may have a belly like santa, but I lack the beard
[16:30:40] Tom Galanis: I suggest you move on to your next victim – you will not be getting any bonus at Sportsbook X
[16:31:16] Affiliate X: What is your friend in bet365 ? I Just know a few person from this company .
[16:31:24] Tom Galanis: I used to work there
[16:31:28] Affiliate X: polish and english .
[16:31:41] Tom Galanis: feel free to tell them all about me
[16:32:23] Affiliate X: ok fuck you
[16:32:44] Tom Galanis: it’s been a pleasure talking to you too Affiliate X
[16:32:47] Tom Galanis: have a nice day
[16:33:13] Affiliate X: buahahaha
[16:33:30] Affiliate X: Sportsbook X — Sportbook X’s Location’s rubber’s
[16:33:41] Tom Galanis: I would love to know what a rubber is
[16:34:00] Affiliate X: Sportsbook X
[16:34:22] Affiliate X: Sportsbook X does not have good opinion in Country X .
[16:34:24] Affiliate X: and Language X users’s
[16:34:51] Tom Galanis: you didn’t tell me you controlled the entire Language X market?
[16:35:19] Affiliate X: yes I control
[16:35:27] Affiliate X: you have bad note on SBR
[16:35:37] Tom Galanis: that’s an American site
[16:35:49] Affiliate X: yes but , the best .
[16:36:10] Affiliate X: users waiting 8 days from answer from Sportsbook X Support on email
[16:36:12] Affiliate X: LOOOOOOOL
[16:37:40] Tom Galanis: that probably has a lot to do with a certain someone phoning in every 5 minutes believing they warrant a bonus
[16:37:46] Tom Galanis: http://www.sportsbookreview.com/blacklist/
[16:37:51] Tom Galanis: I don’t see Sportsbook X here
[16:38:35] Tom Galanis: can you send me the link?
[16:38:46] Affiliate X: please look on my forum Site X
[16:38:49] Affiliate X: Topic Sportsbook X
[16:38:55] Affiliate X: lot of negative opinion’s
[16:38:57] Tom Galanis: can you send me the link?
[16:39:02] Affiliate X: yes
[16:40:01] Affiliate X: http://www.Site X/forum/ubbthreads.php?ubb=showflat&Number=4734429&page=3
[16:40:05] Affiliate X: 3 longs pages
[16:40:09] Affiliate X: negative opnion’s
[16:41:51] Tom Galanis: I have to say, it doesn’t seem too bad to me
[16:43:05] Affiliate X: you are not understand Language X
[16:43:07] Affiliate X: hehe
[16:43:16] Tom Galanis: I have translated it
[16:43:23] Affiliate X: it is not bad ?
[16:43:25] Affiliate X: Come On
[16:43:28] Affiliate X: you are funny
[16:43:47] Tom Galanis: from what I can see most people are just discussing whether they want to take the bonus or not
[16:43:53] Tom Galanis: an $8 bonus, not $50
[16:44:23] Affiliate X: please push all pages
[16:44:50] Affiliate X: These people do not have good opinion about Sportsbook X
[16:45:03] Affiliate X: They write ” **mence”
[16:45:08] Tom Galanis: it seems that most of them are racist to me
[16:45:23] Affiliate X: yes
[16:45:37] Affiliate X: “send personal ID to Nationality of Person running Sportsbook X”
[16:45:57] Tom Galanis: so let me get this straight
[16:46:09] Tom Galanis: you want me to pay you money to promote Sportsbook X on ‘your’ website
[16:46:24] Tom Galanis: but it seems you think very little of Country X
[16:46:36] Tom Galanis: why are you interested in working with Sportsbook X if this is what you think?
[16:47:17] Affiliate X: I dont understand your sentence
[16:47:21] Affiliate X: yes I can work in Sportsbook X.
[16:47:54] Affiliate X: I would like to be official representantive on global forum’s
[16:48:18] Affiliate X: I worked for Tobet few month.
[16:48:41] Tom Galanis: Let me be clear, we do not want you to represent Sportsbook X
[16:48:53] Affiliate X: I have have the necessary experience
[16:49:39] Tom Galanis: that may be the case, but we will not be proceeding with working with you
[16:49:49] Tom Galanis: best of luck in your future endeavours
[16:50:24] Affiliate X: okay , so for this ” best lucky” credit me bonus to my Sportsbook X account
[16:50:47] Tom Galanis: no
[16:50:59] Affiliate X: yes

I’m not going to publicly name this guy, but if any affiliate managers would like to know more, I’d be happy to tell them. Simply incredible.

18
Jul
11

More Spam fun and games

Hi Affiliate Manager X,

Thanks for another email promoting your affiliate program. I actually replied to your last one a couple of weeks ago, but didn’t hear anything back. I am starting to wonder whether you are actually a robot programmed to send the same email numerous times without the programmed functionality to reply.

I can reply in binary code if that helps?

Thanks,

Tom

18
Jul
11

Why I will not work with you on a CPA basis

Hi Affiliate X,

Apologies for not getting back to you sooner, but I wanted to take the time in-house to discuss the option of offering CPA deals at Affiliate Program X. Up until now, at least on the sportsbook front, it is not an area that we have looked at solidly.

In principle and provided that we can get the mechanics right, I believe this is something the board at Affiliate Program X would entertain on a trial basis.

However, having looked at the activity of the 216 players you have sent to Affiliate Program X in the past 9-10 months, 93 of these players have clearly come to us in the hope of claiming and winning from their bonus. It is evident to me that players you have sent, on the whole, are very much hunting the bonus. Only 8 of the 216 players you have sent since October last year have deposited anything other than £50, and only 2 have deposited more than once. As you know, the bonus most bookmakers is set up to act as a starting point for a player’s association with the company, rather than an end point.

Unfortunately, given the ever increasing number of bookmakers out there offering welcome bonuses, it is easy for players (and indeed affiliates to send their players) to go to bookmakers with the sole intention of claiming the bonus, and reducing a player’s risk below the 100% margin mark that natural bookmaking tends to go 6 or 7% above to maintain a profit – hence why your account is in the red. Working with an affiliate on a revenue sharing basis is therefore the most beneficial form of commission structure from my point of view as you are also sharing in any losses – which you should expect if you vehemently promote the welcome bonus.

Had we be paying you on a £20 CPA basis for every player that has met a £50 deposit release, you’d be a pretty wealthy man and it would have left us in the red on both the player and affiliate front. If it were clear to me that a pattern of the players you have brought in was not in line with simple bonus abuse (I am not suggesting that this was ever your intention) and indeed that more than 8 of your players had deposited anything other than £50 on a one-off occasion, then I would look at a CPA. The fact is, only 2 of your players have ever redeposited and therefore it can make no sense to us to pay a CPA on this.

If you were to show me ways in which you do/could promote Affiliate Program X aside from pushing the welcome bonus rigourously and in ways that might allow for players, as is the norm, to ‘try’ the sportsbook with a £10-£20 deposit (90% of depositing players tend to join in this way), like what they see (that’s our job), come back in line with our expected redeposit rate from retention campaigns and remain loyal in line with our expected player lifetime and value, then we can look at a CPA payment. That being said, I’m sure a revenue share deal might suit you better when/if it came to this.

I do hope that the companies you do work with on a CPA basis are making a long term profit, or else you might find that the model you are working to will not last too long. If you would like to discuss ways in which you can compare bookmakers aside from a free bet comparison through your affiliate network, I would be more than happy to work alongside you to create a more sustainable business model which would see Affiliate Program X play a sizeable role on your site.

Kind regards,

Tom Galanis
Affiliate Program X Affiliate Manager

13
Jul
11

Who wants the Boobie Prize?

I’m pretty certain that the thinking behind this promotion is purely PR-inspired. We haven’t seen a promotion quite as dastardly as this since the early Noughties, but those risque folks at Celtic Casino have implanted an astonishing silicon-enhanced promotion back into the online gaming world. Ladies (and gentleman), I give you the Boob Job Draw!

That’s right, the ultimate boobie prize has made a return and the depths that this cleavage-hungry casino has plummeted to are incredible. If you’re, and I quote, “medically ineligible” or would simply rather receive cash to watch other boobies in strip clubs, Celtic Casino is offering €1,000 in lieu of a trip to Costa Rica AND the surgery.

Obviously, Costa Rica probably only ranks as an A Cup on the Plastic Surgery hotspots of the world, but €1,000 to cover your trip and the augmentation hardly builds confidence for those lucky ladies or ladyboys keen enough to drop a load of cash into Celtic Casino to earn a raffle ticket for this titillating competition.

If you’re keen to enter this competition (how did you find my blog) or would simply like to find out more, have a peep by following this link.

This has to be the most outrageous attempt to create a USP/feast on industry PR sites like mine in years, bra none and if you fancy having a go, play at Celtic Casino Now!

30
Jun
11

When No Negative Carryover is so so Negative

I’ve just had an email exchange with an affiliate who is unhappy at my refusal to pay her £253 in affiliate commission she believes is due to her for May.

Sadly for this affiliate, this particular affiliate program I represent has a negative carryover policy in place (if I had my way, this would be the case everywhere) and it works extremely well in this case.

In April, the single player attached to this affiliate’s account took away a 4 figure profit which put this affiliate’s account into the red to the tune of £342. They have subsequently dropped about 80% of their profits back to the house, but have seemingly walked away with the rest.

Now can anyone in their right mind please tell me why this affiliate believes she is owed money? The terms and conditions are quite clear and if she had a sizeable number of profitable players on her account and one took her to the cleaners, then by all means, I would look at helping her out. Dare I say it, it would not surprise me (as I’ve seen it countless times before) if she was acquainted with the account holder. Many affiliate programs have minimum new player thresholds in place, and this is precisely why. In fact, I may even consider adding this clause for new affiliates joining this program going forward.

But this purely demonstrates the ridiculous expectations some affiliates have of affiliate programs, their interpretations of common sense business practice, and the preposterous nature to which all-too-many affiliate programs have bent over backwards over the past 5 or 6 years to please their affiliates. I’m all for helping affiliates out in an effort to grow their business, but not when circumstances are as ludicrous as this.

She has threatened to pull her promotion of my client and “tell the affiliate world”. Boo, bloody, hoo. Maybe that world will tell her how ridiculous she is being. I doubt it though. I can expect a chorus of chastising communication clamouring for my common-sense to be curtailed and for my “carefree” clients to cast cash into the chasms of this community-concocted, confused commercial consensus. Crazy.




Enter your email address to subscribe to Tom's blog and receive notifications of new posts by email.

Join 9 other followers

Visit Corporate Site

GameOn Affiliates – eGR B2B Award – Services Rising Star of 2011 – Highly Commended

Tom Galanis – Director, GameOn Affiliates

Thanks for visiting my site. You'll find a twisted blend of online gaming, sport and other amusing ruminations on my blog. Also, check out the affiliate programs we are working with - Get in touch if you want to promote them! Need help with your affiliate program? Take a look at the services we offer and get in touch!

Tom’s Tweets

Talk to us on Social Networks

Blog Stats

  • 8,385 disciples
counter for wordpress

Follow

Get every new post delivered to your Inbox.