Author Archive for Tom Galanis

15
Feb
12

Escalation: Argentine style

By tomgalanis Leave a Comment
Categories: Affiliate Marketing, Pearls of Wisdom and Sports Betting
Tags: , , , , , , ,

This is my story of the week. The UK sends Prince William and a f*ck off destroyer to the Falklands and the Argies, realising they do have a considerably weaker armed force (unlike 30 years ago) have decided to hit us where they know they can beat us. Football.

They have renamed their football league the General Belgrano League. Superb.

Now watch the UK bookmakers hit back with specials on last year’s General Belgrano Division 1 runner-up Lanus’ Copa Libertadores clash with Brazilian side Flamenco:

“If Flamenco sink General Belgrano side Lanus, we’ll refund all losing bets”.

I’m copyrighting that one by the way…

15
Feb
12

Gross to Net Deductions justified at Betfred Casino

By tomgalanis Leave a Comment
Categories: Affiliate Marketing, Casino, iGaming Industry and Pearls of Wisdom
Tags: , , , , , ,

To all affiliates who (love to) question the deductions operators make when taking their gross win numbers to a net revenue on which affiliates are paid, take a look at the latest press release at Betfred, where an affiliated customer nailed the Beach Life slot progresssive yesterday for the tune of £5.1 million.

Now, progressive jackpot contributions made by operators are often bundled into this gross to net conversion rate at a fixed percentage. Try telling the affiliate whose player hit the jackpot that this isn’t worth it… imagine seeing 30% or so of £5.1 million coming off your earnings.

Said affiliate would stand to gain from any of the money the player decides to drop back to the house too.

There was a recent thread on GPWA explaining a recent change to Betfred’s gross to net conversion (for the better actually) that caused the odd infuriated post to emerge.

Justice for the affiliate program and the affiliate manager on this one

03
Jan
12

iGaming marries Virus Protection

By tomgalanis Leave a Comment
Categories: Affiliate Marketing and Online Casino
Tags: , ,

As my readers will know, I’ve been following the William Hill Online story with great interest and I’ve just picked up on the news that several former William Hill Online employees have landed jobs at the virus protection software company, Reimage. On the face of it, not overly remarkable. One might assume they’ve been forced to look away from the iGaming industry.

However, when analysing the FAQs of Reimage’s affiliate program, a certain not-so-well-hidden URL emerges in FAQ number 3… that of Superslots.com, currently producing a 404. If it does happen to disappear anytime soon, hook me up for a screenshot.

So I beg an FAQ of my own.. just what are the ties, if any, between Reimage and the dormant site Superslots.com?

Just what exactly could link Superslots.com to a virus protection software? It would definitely be an interesting tie-up of two seemingly disparate online niches.

According to the independent review site, Reimage.org, the software available through Reimage.com does the following: “Quite simply, Reimage rebuilds the Windows operating system by replacing damaged or corrupt system files or installing system files that somehow have disappeared from your computer.”

I wonder if it does much else?

I am also interested to see what, if anything, happens with the SuperSlots.com domain name. Playtech does offer some of the greatest slot games around so I’m certain we’re likely to see an inevitablly huge spike in traffic through highly targeted marketing and stonking CPA offers for affiliates. Very exciting indeed…

09
Dec
11

Oh the irony. SEOs Bitching providing astonishingly good UGC

By tomgalanis Leave a Comment
Categories: iGaming Industry, Pearls of Wisdom and SEO
Tags: , ,

OK – to provide a bit of context for you to truly grasp the level of irony I have accomplished, you’ll need to read my earlier post and more importantly Niall O’Gribin’s!

Best bit of content this rowdy bunch of SEOs has come up with in 2011!

Tom Galanis
Totally outplayed by Niall Ó Gribín. Fair play, sir. Fair play

888 tightasses buying links + promotiononWeb are pretty dumb | @GamblingSEO
gamblingseoconsultant.com
‎888 (once the biggest spammers on the internet) are buying links. Nothing new about that, EVERYONE does it in iGaming. The bit that amused me was the fact
Like · · Unfollow post · Share · 2 hours ago
Sinead Lambert and Stephen Jury like this.

Niall Ó Gribín lulz. trainwrecking idiots = friday fun. i should set up a SEO trainwreck blog sometime ftw.
2 hours ago · Like

Tom Galanis I’ve got a few affiliate ones on my blog for you to giggle at
2 hours ago · Like

Niall Ó Gribín will have a lookey after lunch. [ ] friday productivity=)
2 hours ago · Like

Scott Polk even outing stupid link buyers is not good for our industry … as much as it amuses me to read … still …
2 hours ago · Like

Niall Ó Gribín agree and disagree Scott. disagree b/c these guys aren’t representative of “our industry” – low level snakeoil salesmen who seem to only know 1 thing – link buying (ok 2 things, they clearly pitched it to some lazy exec with targets and big pockets..) . if they had brains / cared about the client / knew what they were doing, then they would be dangerous. =) hehe
2 hours ago · Like

Scott Polk ‎888 is simply not what they used to be in decision making … they go for the lowest bid not matter (after they beat that price down to zero) … still do NOT believe in outing at all …
about an hour ago · Like

Scott Polk regardless – a funny read
about an hour ago · Like

Paul Reilly Funny read.. well written.. unfortunately tarnished by exceptional bad form!
about an hour ago · Like

Niall Ó Gribín all’s fair in love and business boys. let’s not forget that. see u on the beach.
about an hour ago · Like

Paul Reilly Ah.. that was indeed good form.. thanks. after all it turned out to be the dev team had been instructed to remove certain franchises as the freanchisees had quit… naturally the chief didn’t want to share the news with me, as it sent out signals that the network was shrinking.. perhaps due to the rather dubious business model. ;)
about an hour ago · Like

Paul Reilly Additionally Niall.. I wouldn’t have known the extent of the franchise cancellations if you hadn’t have spotted those missing redirects – so thanks for that :)
about an hour ago · Like

Niall Ó Gribín all good blog material lols. say hi to imaginary pamela for me paul =)
about an hour ago · Like · 1

Jason Duke Not big not clever not funny either!
about an hour ago · Like

Paul Reilly ‎;)
about an hour ago · Like

Paul Reilly The whole point of this thread appears to be as follows… Outing link buyers is bad form, no matter how unprofessional the link supplier has been. Honour amongst spammers! FFS.. there isn’t one casino in the top 20 which doesn’t buy links.. outing all of them would be easy.
31 minutes ago · Like

Niall Ó Gribín outing link buyers is not bad form, it doesn’t work. nobody suffers. google is broken. oh all you agency types suffer obviously, but that’s the way it goes.
31 minutes ago · Like

Niall Ó Gribín My blog is about SEO, how to do it, and how NOT to do it. ousting a linkbuyer or 2 = too bad if they are stupid. sorry. fwiw, it seldom has any effect, e.g. did sky TV get fucked for this? http://gamblingseoconsultant.com/16082011/3dtv-sky-tv-risking-the-farm-by-buying-links/ Did they fuck.

3DTV – SKY TV Risking the Farm by buying links? | @GamblingSEO
gamblingseoconsultant.com
Sky TV buying links to sell 3D TV’s?
30 minutes ago · Like ·

Paul Reilly totally disagree Niall – of course Google has it’s weaknesses.. if everyone went around outing link buyer, the whole game would be screwed
29 minutes ago · Like

Jason Duke For the record – I dont agree that outing link buying or any other practices someone does in SEO is on game – that’s it, no more no less. Nothing personal. Im off to do some work
29 minutes ago · Like

Niall Ó Gribín the game is screwed
29 minutes ago · Like

Niall Ó Gribín google is broken
29 minutes ago · Like

Paul Reilly Yeah.. I’ve got shit to do too… Rather than blogging shit about shit.. don’t you have work to do Niall?
28 minutes ago · Like

Niall Ó Gribín ‎@paul, no the players would have to re-adapt to the new game…
28 minutes ago · Like

Niall Ó Gribín nah our servers are down. fucking UKFAST!
28 minutes ago · Like

Niall Ó Gribín have fun chaps. :)
28 minutes ago · Like

Paul Reilly Perhaps write a post about your hosting services? or perhaps the postman was late.. maybe he needs flaming too… ;)
27 minutes ago · Like

Paul Reilly Just a thought.. but why don’t you do some SEO, and exploit that broken algo to provide for you and yours lovely Christmas presents or something.. Surely that would be better use of your valuable time – rather than making enemies. Signing out now.. Have a wonderful Christmas @Niall
21 minutes ago · Like

Niall Ó Gribín lols. ok pamela.
20 minutes ago · Like
Tom Galanis You SEOs can be proper bitchy! Never heard Paul Reilly be (so) serious!!!
19 minutes ago · Like

Niall Ó Gribín paul’s a SEO? i thought he was a salesman.
19 minutes ago · Like · 1

Paul Reilly Dude broke the Spammers Code of Honour!
18 minutes ago · Like

Paul Reilly Forgive me Niall.. but I don’t even know you.. have we actually met?
17 minutes ago · Like

Niall Ó Gribín tom was correct. seos = bitches. =)
14 minutes ago · Like

Scott Polk no bitches here … the longer we stay in the shade, the longer we can work in the daylight without getting burned
5 minutes ago · Like

Tom Galanis aah, just romanticists! That’s more like it. More love boys, more love
4 minutes ago · Like

Niall Ó Gribín err no and wtf jason. blowing someone elses’ candle out doesn’t make yours glow brighter.
4 minutes ago · Like

Tom Galanis Guys, seriously. There has to be a better forum for this than my Facebook wall!
4 minutes ago · Like

Niall Ó Gribín yeh wtf. jason was happy to dm me 5 mins ago, now back on your wall. strange.
3 minutes ago · Like

Niall Ó Gribín pzychosis
3 minutes ago · Like

Niall Ó Gribín delete post tom. let’s do some work :)
3 minutes ago · Like

Scott Polk ‎Tom Galanis the honeymoon period has been over for a decade now its simply “love, love, love, love …”
2 minutes ago · Like

Scott Polk delete … hmmm … I wouldn’t
2 minutes ago · Like

Tom Galanis Sod that, it’s going up on my blog ;)
about a minute ago · Like

Scott Polk UGC .. way to roll with it
about a minute ago · Like

Tom Galanis Haha. Classic irony. Perfect content. Thanks chaps :)
A few seconds ago · Like

09
Dec
11

Entry for Email Put Down of the Year

By tomgalanis 1 Comment
Categories: Affiliate Marketing, iGaming Industry and Sports Betting
Tags: , ,

Hi So and so,

No it is not. You are not allowed to bet through your affiliate account, which I will now be closing with immediate effect.

Regards,

Tom Galanis

—–Original Message—–
From: So and So [mailto:soandso@soandso.bg]
Sent: 09 December 2011 06:03
To: Affiliates
Subject:

Hello! I have a personal betting account with you and affiliate account with user name soandso. I want to ask is a possible to recieve any commissions / negative or positive/ and from my own bets that i made in my betting account?
Thank you!

21
Oct
11

Good ol’ William Hill Online

By tomgalanis 4 Comments
Categories: Affiliate Marketing and iGaming Industry
Tags: , , , , , , ,

I recently posted about some spam I received here from William Hill. That was quite funny and not so serious. What is currently “allegedly” happening in Israel and consequently this blog post is “alledgedly” quite serious.

A recently published Daily Telegraph article (found HERE) has led me to make some assumptions as to the reasons behind the resignation of Eyal Sanoff, the walkout of 180 staff, their subsequent time allegedly spent on the beach and the alleged freezing out of senior executives of William Hill.

Please bear in mind this is in reaction to the article published and the allegations alluded to in that article. In no way am I claiming that the following points are fact:

1) William Hill alledgedly wanted to audit their online business. An assumption alluded to in the Telegraph article, not to be taken as fact.
2) William Hill alledgedly needed access to William Hill Online’s data (for some reason they hadn’t been allowed – despite being a majority shareholder in the business to the tune of 71%, which is mad and definitely suspicious). An assumption alluded to in the Telegraph article, not to be taken as fact.
3) Here’s the biggest assumption – not to be taken in any way as fact. The Daily Telegraph claims that Eyal Sanoff refused to give Will Hill executives access. One must assume, therefore, based on this, that William Hill Online and the senior management there has something very significant to hide from their majority shareholder, something so big that Sanoff, who has been closely linked to other affiliate program operations in the past (no names mentioned), had to fall on his sword. Many affiliates would claim to know precisely what I’m not inclined to publicly state here…
4) Eyal Sanoff alledgedly resigned citing constructive dismissal. One might cynically argue that he might have done this to defer a future trial on other counts. Again, an assumption not to be taken as fact.
5) Senior Management at William Hill Online (many previously associated with other not to be mentioned affiliate program operations) have been left exposed by this, with nobody above them protecting them from William Hill and/or Playtech Executive (who will likely both no doubt claim they knew nothing about what was happening) – have gone on strike no doubt in an attempt to defer blame of what happened to company policy to someone else.

All assumptions listed here are alluded to in the Telegraph article, not to be taken as fact.

There is certainly mileage to run in this one. Very interesting to see how Teddy Sagi deals with this…

07
Sep
11

BAC 2011 – Back in Barcelona – Like it or Not!

By tomgalanis Leave a Comment
Categories: Affiliate Conferences and iGaming Industry
Tags: ,

Not everyone is pleased to see the autumn affiliate conference leaving Budapest for a return to Barcelona…

01
Sep
11

Barcelona Affiliate Conference 2011

By tomgalanis Leave a Comment
Categories: Affiliate Conferences, Affiliate Marketing and GameOn Affiliates
Tags: , , , , , , , ,

This time next week, I will be in (hopefully) sunny Barcelona for the renewed Barcelona Affiliate Conference. Three years on from the last affiliate conference in Barcelona and I am really looking forward to going back. The last one was an experience I’ll never forget – from near-miss muggings, to wine and beers on the Media Hut yacht (Karl Dukes – where are you!?!), to the most awesome iGaming bar crawl in (hazy) memory, organised by my now business partners, Esther and Sarah from GameOn Marketing, and Justina Cruickshank, then of Marmalade, now of the new bingo operation Blushbomb. Here are some of the photos from that blurry night. And yes, I am drunk in all of them.

Given that there is no football to go and see this year (FC Barcelona are away at Sociedad on the Saturday), I’ll be knuckling down to some serious and some not-so-serious meetings with affiliates and operators alike to do some cracking deals. If you would like to meet up at the Barcelona Affiliate Conference, please drop me a mail!

15
Aug
11

Message from Gillingham Football Club on my Wedding Day

By tomgalanis Leave a Comment
Categories: Uncategorized
Tags: , , , , , , , , , ,

Massive kudos to Best Man Baulfy for arranging this, although trust you to leave the juiciest bits on me to someone else to say. Embarrassing, yet brilliant. Chuffed to bits with it. And yes, both stories are complete fabrications!

15
Aug
11

Good ol’ Wxll Hxll Affiliates

By tomgalanis Leave a Comment
Categories: Affiliate Marketing and Spam
Tags:

It seems that whilst I was away on honeymoon, the SEO team at Wxlliam Hxll felt the need to target my blog… For heaven’s sake, at least say something constructive guys or it might be regarded as spam!

“Hi,
this blog is really instructive. I would like to know more about this.
wxlliamhxll affiliates“

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Tom Galanis – Director, GameOn Affiliates

Thanks for visiting my site. You'll find a twisted blend of online gaming, sport and other amusing ruminations on my blog. Also, check out the affiliate programs we are working with - Get in touch if you want to promote them! Need help with your affiliate program? Take a look at the services we offer and get in touch!

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